To learn more about Bing, also see our Search Engine Land’s Guide To Bing page.

Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values

May 16, 2013 at 3:03pm ET by Amy Gesenhues

Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers can view a subset of bids and keyword suggestions that meet specific campaign criteria without browsing through individual suggestions. Improved Search Query Reports [...]

Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

May 16, 2013 at 10:18am ET by Amy Gesenhues

Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share. While Google won more than 80 percent of the market in many states, Hawaii, Oregon, District of Columbia, Massachusetts, and Colorado led in Googl [...]

Across From Google I/O, Microsoft Runs The “Bing It On” Challenge

May 16, 2013 at 6:49am ET by Danny Sullivan

Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its "Bing It On" challenge against Google directly across the street. Yep. "Put the science back in computer science: test your Google bias inside," read a big banner, over the entrance to the Metreon Mall, which is across from Moscone. Inside, there's a "Bing In On" kiosk: One side is just an invitation to take the challenge; you actually do the challenge on one of the other sides: The kiosk simply takes you to the Bing It On site, where you're invited to [...]

“Beam Me Up” Works To Beam You Up To Star Trek, On Bing

May 15, 2013 at 2:16pm ET by Amy Gesenhues

Bing is continuing to honor Star Trek (and promote tomorrow's release of Star Trek Into Darkness, the latest in the Star Trek film franchise) by boldly going where no homepage has gone before. After announcing their Klingon translator yesterday, Bing dedicated their homepage to the iconic series today, serving up numerous Star Trek facts and images when users search on secret star trek phrases. Today's Bing homepage features the planet Mercury, along with hidden links to facts about the planet, a film on space travel, and Mercury-inspired music performed by the BBC Philharmonic. B [...]

Bing Goes Star Trek With “Snapshot” Answers & Klingon Translation

May 14, 2013 at 4:15pm ET by Barry Schwartz

Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock's father] and at the top right section of the page, a "Snapshot Answer" will come back telling you it is Sarek. You can technically search for many Star Trek related questions, and Bing promises to answer. Bing said they partnered with the creator of Klingon, Marc Okrand, and a few 'Trekkers' at Microsoft such as engineer Eric Andeen to 'Trekify,' as Bing calls it some of Bing’s products. Here is a picture of a snapshot [...]

Related Topics: Channel: Consumer | Microsoft: Bing

Bing Adds People Autosuggest: Find Celebrities & Colleagues With Public LinkedIn Profiles

May 13, 2013 at 1:51pm ET by Ginny Marvin

According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The people autosuggest also works for colleagues that have public LinkedIn profiles. Bing says that they'll be adding autosuggest enhancements for places and things to Snapshot. [...]

Yahoo Announces New Search Tools & Upgrades In Their Continued Battle To Win More Of The Search Market

May 8, 2013 at 3:05pm ET by Amy Gesenhues

Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo's senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the planned upgrades are being created along with Microsoft. "We've got some really cool things in the pipeline, which we'll be announcing and rolling out over the coming months," said Mann. After playing a key role in establishing Google as the world's most popular search engine, Marissa Mayer has been dri [...]

Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

May 8, 2013 at 12:15pm ET by Greg Finn

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the 'social answers' space with a unique proposition, integration with Bing search -- outside of the social search bar and into a big bold listing within the main search pane. The new 'Klout Experts' product leverages answers from top Klout users and influencers. These top Klout users have been asked questions that prompt a simple 300 character response directed to a topic that the user is influential in. For example, a photographer may [...]

Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge

May 6, 2013 at 5:17pm ET by Amy Gesenhues

Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge, Bing asks users to perform five separate search queries on BingItOn.com and choose the unbranded search result list they prefer after each query. Users are told whether they prefer Bing or Google based on the search results they selected. An study commissioned by Bing last year revealed that Bing search results were chosen nearly 2:1 over Google search results in blin [...]

Bing iPad App Gets An Upgrade

May 2, 2013 at 9:31am ET by Barry Schwartz

Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/Image/News Search Query Provide Daily Trending Images with density layout Enable Map Local Business Category Search Add Popular Now in search suggestion Performance Optimization in iPad1 Enable Related Search in detail web page Enable Browsing Page Close Button Dictionary, Mind Reader, Voice Search (CN mkt only) I've te [...]

Which Finds The First-Ever Website Better, Google Or Bing?

May 1, 2013 at 12:00am ET by Danny Sullivan

For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today's search engines of Google and Bing, which didn't exist when the site was first posted, find it now? Time for a test. The answer turns out to be tricky. Searching For The Page By URL The easiest test was to see which of them had the page listed by searching for it by its URL, which is: http://info.cern.ch/hypertext/WWW/TheProject.html It looks like this, by the way: Google found it when I searc [...]

Newly Launched Bing Offers Pulls Deals From Across The Web

Apr 25, 2013 at 3:26pm ET by Amy Gesenhues

Bing is appealing to fans of daily deal sites with the launch of Bing Offers, a one-stop shop for online deals and coupons. Boasting one of the largest collections of local deals on the web, Bing Offers pulls deals from various partner sites. Users can search by business name, category or keyword to locate specific deals, or filter results by location or category to see offers for various products and services, including food, activity, health and fitness, beauty, travel and retail deals. While the announcement on the Bing Search Blog does not name specific deal providers, it does of [...]

Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

Apr 24, 2013 at 7:47pm ET by Matt McGee

The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing's deep links. In a blog post today, Dr. Ronny Kohavi of Bing's Research & Development team, shares some valuable data about how Bing users interact with search results. After the 50 percent of users that click the top result, Bing says that only about 4-6 percent click the third result (depending on if it's an Instant Answer or a regular web [...]

Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”

Apr 19, 2013 at 3:56pm ET by Barry Schwartz

Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google. To that Bing said, "the conclusions many have drawn from the study are wrong." Why is the study wrong according to Bing? While Bing may show potentially infected search results, Bing clearly labels results that may be infected and this study did not consider that. Bing said the study's methodology used the Bing Search API, which does not contain a malware label, like the core search results screen does. Bing said, "AV-TEST di [...]

Related Topics: Channel: SEO | Microsoft: Bing | SEO: Spamming | Top News

Bing Updates Windows 8 Apps Enhancing News, Finance, Weather, Sports, Maps & Travel

Apr 16, 2013 at 9:22am ET by Barry Schwartz

Microsoft announced they have made major updates to the Bing Apps for Windows 8 across most of their apps including News, Finance, Weather, Sports, Maps and Travel. The video below walks you through the changes, but here are some highlights of the core changes to each section. News: You can now customize the type of news you want to see by category. For example, if you like sports but not entertainment news, you can tell Bing, and the app will show you only sports related news items. In addition to that, Bing has added RSS feeds and offline reading. Maps: The maps feature has improved [...]

Study: Top Reason A User Would Block A Site From A Search? Too Many Ads

Apr 15, 2013 at 1:42pm ET by Amy Gesenhues

An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 68 percent of the respondents said they would block a website because it had too many ads, while 60 percent claimed they would block a site because of poor quality content. Respondents were more forgiving of typos and grammar mistakes, with 26 percent claiming to block a website with typos and only 23 percent blocking a website containing bad g [...]

Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results

Apr 15, 2013 at 1:24pm ET by Amy Gesenhues

In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page header labeled "Google" and the other with a page header labeled "Bing," and asked which page of results they preferred. Even when the page header labels were swapped, more users preferred the Google search results. Of 641 survey respondents, 379 participants received a survey asking which of two search result pages they preferred. One page of results for the term "file taxes" included true Google results and the other page included true Bing results. The Google page [...]

Google Beats Bing, Yandex & Blekko At Keeping Malware Out Of Search Results [Study]

Apr 11, 2013 at 4:29pm ET by Matt McGee

About three years ago, Google was labeled in one study as the "King of Malware." Things have apparently changed a lot since then. A new study reports that Google is beating its primary search competitors pretty significantly when it comes to keeping malware out of search results. The 18-month study (PDF), done by a German IT security group called AV-TEST, reviewed more than 40 million web pages -- the vast majority (about 38 million) coming from Google, Bing, Yandex and Blekko. The results: About .0025 percent of Google's search results were links to malicious websites. Blekko was [...]

SMX Advanced Keynote: Microsoft’s Vision Of The Future Of Search

Apr 2, 2013 at 3:08pm ET by Chris Sherman

Ask just about any search marketer what they associate with Microsoft, and the answer will be "Bing." But, Microsoft is much more than Bing, with many business units and a formidable research division. And increasingly, Bing is not "just" Microsoft's Google competitor; rather, it is at the core of everything the company is trying to accomplish. If Microsoft is successful with even a handful of its ambitious projects in big data, data mining and connecting the various technologies it has developed, the new possibilities and opportunities that will open up for marketers will be enormous. [...]

Bing’s April Fools’ Jokes Include A Slam On Google & A New SEO Tag

Apr 1, 2013 at 4:21am ET by Matt McGee

Bing is hopping on the April Fools' Day joke bandwagon later than Google and even Wolfram Alpha, but it's taking a swing at Google in one of the two gags that it just announced via separate blog posts. Bing Basic On its main search blog, Bing has an esoteric blog post that talks about "Bing Basic," a feature that lets searchers experience Bing's home page without the large, colorful and almost always beautiful, clickable photos. The post says Bing is running a test today and, if you know "a certain telltale query," this is what you'll experience: ...you'll get something a little more bla [...]

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