Multinational Search looks at the complex challenge of global SEO and paid search marketing in multiple countries and languages. Columnists focus both on the technical complexities of creating and managing a campaign spread across the world, and also at the cultural issues that arise when trying to appeal to different local tastes and needs.

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5 Tips To Manage Your Multinational Social Media

May 22, 2012 at 10:27am ET by Chris Liversidge

One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you'll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top of your global campaign at a local level is more important than ever before. [caption id="attachment_118738" align="aligncenter" width="480" caption="Social means different things in different countries aroun [...]

Related Topics: Multinational Search | Social Media Marketing

A Glossary Of 15 Really Useful International Search Marketing Terms

May 15, 2012 at 3:06pm ET by Andy Atkins-Krüger

A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn't mean they weren't all highly talented people - their routes to their positions were just very different. The discussion did make me realise the importance of understanding the names of things - technical terms if you like. Time someone put that right, with this glossary list. Canonical Tag A tag which is included in the page HTML to indicate a single URL for otherwise duplicate con [...]

8 Steps To Maximize Success In Global Site Migrations

May 8, 2012 at 9:51am ET by Bill Hunt

With the change from winter to spring, we are seeing a lot of companies bringing their international sites out of hibernation and refreshing them with new looks as well as new content. I am seeing this even more new sites evolving in Asia and Latin America where companies are trying to capture significant opportunities in these emerging markets. Furthermore, I am also seeing a significant number of migrations to new content management systems (CMS) that are more accommodating to Asian languages, resulting in complete changes in URL structures and content volumes. The planning and opportu [...]

5 Tips For Maintaining International SEO Knowledge With Training

May 1, 2012 at 12:22pm ET by Andy Atkins-Krüger

Talking to the Global SEO manager of a large organization with offices around the world, he was bemoaning the high turnover of staff and the difficulty of keeping people in SEO posts around the world with the right level of SEO knowledge and expertise to achieve their goals. It's a challenge many organizations face. That's not to say that these businesses are bad at retaining staff -- the very fact that they are global often means that they offer something special to the world. Their staff are often not moving onto other organziations either -- but simply are being promoted to a different p [...]

New Search Engine Attrakt Focuses On Curated Content

Apr 24, 2012 at 9:20am ET by Sean Carlos

Ever amassed a collection of Web bookmarks on a particular subject and then wanted to search through their contents? Delicious users will be familiar with link curating and sharing, but there's no ability to actually search the contents of the bookmarked pages and sites. A few Florentines, mostly former colleagues from the Italian internet company Dada, set out in April 2011 to develop a new search engine, Attrakt, which would focus specifically on hosting specialized search engines curated by the Web community. Attrakt's Index Relies On Curator Contributions As such, Attrakt isn't a [...]

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