• jhuman

    Google + and Google alert = traffic explosion

  • AJ Mihalic

    You’re always preaching the same common sense. Maybe people would listen more if you called it innovation? Staying in business means having the site Google wants to return as a top result tomorrow today. You could also call that SEO Innovation.

  • http://www.brickmarketing.com Nick Stamoulis

    When building links and creating content online it’s important to remember that the primary focus should always be target audience members. Focusing too much on Google is a mistake that can lead to some bad decisions. Focus on the end user, and Google will reward you for it.

  • http://www.redevolution.com David

    I’m one of Eric’s biggest fans but I worry this article is adding 2+2 and making that 5. Sure Eric gets lots of traffic from links and his site is popular, but this is because he’s a globally known guru. I’m all for merit based relevant links but I’m not convinced it’s a rich source of traffic for all sites.

    People have always searched for products and services but as with most things the way they do this has changed. I used to search through yellow pages, I don’t even take the book out of its wrapper these days.

    I used to search through on-line directories (remember that? Country click, town click, businesses click, flowershops click) I don’t do that any more either.

    I don’t think the ‘what if Google went under a bus’ scenario is very persuasive and although I’m all for good quality merit based links in a world where people are increasingly aware of the fact that links have a value, it’s increasingly difficult for small firms to make any sense of it.

    A balanced approach to marketing is always going to be the right approach and I know that’s what Eric is suggesting. I just don’t think the idea that because Eric can get tons of traffic from links it’s something that’s accessible to all businesses, possibly most businesses. It’s just a point of view :)