Microsoft Fights Google Apps With Free, Web-based Office

Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn’t strictly search-related, but it’s very notable: Microsoft announced “lightweight” versions of its Office products that will be free and web-based — a direct competitor to Google Apps.

The free products will include Word, PowerPoint, Excel, and OneNote, and will be available to anyone with a Microsoft Live account.

Just last week, Google got into the OS business when it announced the Google Chrome OS. Microsoft’s most recent volley before that, of course, was the introduction of Bing, its new search engine. And those are just the recent pieces of this back-and-forth game the two companies are playing.

Google Apps are popular today, no doubt in large part to beating Microsoft to the punch with free, online productivity apps. But Google’s advantage will disappear if the millions of people who use Microsoft Office on their computers begin to use the online versions and are satisfied with the experience.

The web versions of these four Office apps should be available in the first half of 2010. You can bet on Google returning this Microsoft volley before then.

There’s more discussion on Techmeme.

Related Topics: Google: Apps For Your Domain | Google: Business Issues | Microsoft: Business Issues


About The Author: is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus.


SMX - Search Marketing Expo

SearchCap: Get all the top search stories emailed each day!

Name: Company: Email:

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Search Engine Land on Google+

LinkedIn over 34,000 members
Subscribe to Our Feed! 80,366 subscribers take our RSS feed
 

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »


Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide