• http://www.consultancymarketing.co.uk/ Ian Smith

    At last, Bing is attempting to differentiate itself in a +ve way from Google.
    lets see more innovative thinking please. We need more reasons to ‘switch to Bing’.

  • http://www.eyes4tech.com/ Arsie

    I definitely agree with you Ian.

  • http://www.facebook.com/capsloc Chris Tamayo

    I just started using Bing Rewards and got noticed I had a bunch of points stacked. Got three gift cards from amazon for $5. That’s a good incentive for me, I’ve set my default search to Bing. So far I’ve gotten most of the things I want from it, only a few times have I gone to Google when Bing didn’t deliver.

  • daveintheuk

    A brilliant, positive move from Bing. Really pleased to see a search engine trying to help users find more content across the internet, rather than funnel them to their own sites.

  • Crocuss

    I think bing is the good option of google. In few days bing will give good competition to google. Nice post.

  • Alan

    Good to see a search engine that seems to care about user experience and not just cash!

  • http://www.youtube.com/watch?v=nwYig2CP66Q&feature=related Phaerisee

    Some of the things that Mitt Romney believes worry me:


  • http://twitter.com/mediaco MediaCo (UK)

    I think that the way forward rather that trying to copy – differentiate. I think that is the only way for Bing to gain any more market share.

  • http://twitter.com/mediaco MediaCo (UK)

    They are all about cash at the end of the day!

  • Alan

    Yes they are but some A LOT more so than others!

  • http://www.searchlaboratory.com/ Karl Young

    It is a great step forward for Bing, it will increase competition and traffic for those ones lucky enough to get bumped up to page one. Bing should/need to keep trying to
    differentiate themselves from Google, maybe focusing more on the user experience will further set them apart from Google as a ‘quality’ alternative.

  • http://twitter.com/johnjmcdonald John McDonald

    Yeah, but when a company forgets that cash comes from a positive user/customer experience, the money will dry up faster than they can ask what happened.

  • Kristina

    Currently I can see not 15-18 or even 10 results on the first page in Bing, there are 8 results (has it decided to play in Google’s game?). The second page gives 12 results.

  • http://jeffdownerbailbonds.com/ Jeff Downer Indianapolis IN

    Another aggressive move by Bing. Actions like this and the link disavow tool indicate to me Bing is not content playing follow the leader.

  • http://www.thisweekinmotors.com/ Justin Snyder

    Everyone agrees that we need reasons to switch and with the nosedive Google is experiencing, that won’t take very much. But I’m struggling to see how this is “brilliant” and “great” and worthy of all the other praise in the comments below.

  • http://www.facebook.com/mahendra18 Mahendra Varma

    All the Best to Bing, may this experiment will boost Bing

  • http://www.delivra.com/ Cody Sharp

    Bing can do something Google’s search engine can’t afford to do – lose money. Microsoft did it for years with the XBOX before it became a very profitable division for them. Doing this type of thing more often is going to be better for both growing their user base and long term, their bottom line.

  • http://blog.clayburngriffin.com/ Clayburn Griffin

    Google has it right. Nobody ever clicks past the 5th result. Don’t bother with more results. Make good results. If the 8th result is what I’m looking for, then your search engine is broken.