• http://www.searchcowboys.com Bas van den Beld

    Interesting article Eric. I do agree very much that asking for links might still work, but relevancy is extremely important. I’m usually on the other side of linkbuilding, linkbuilders mail me asking for links. Most of them however do not take a good look at the website. If they would have they would see I don’t “just place” links, but if the content is good, interesting or newsworthy I will write about it and link to the site.

  • http://www.searchworxx.com Marcus C

    I believe most of us in our business understand that meritorius content will get links by simply requesting them from well-targeted websites in the relevant vertical. Unfortunately, not all clients who request our services have meritorius content. and when the value of strong content is demonstrated, have the budget to compensate for this problem. In fact, I find when someone gets to the point of requesting website marketing services, they have usually have this problem, and hence the reason they are failing. It is only when presented with the option of the never-ending PPC program that they decide its worth it.

  • http://www.cpcsearch.com Terry Whalen

    I think the point here is that asking for links can work great and to long-lasting effect if the asker (sp?) has high-value content that is truly relevant to the linking site. The main ingredient in the recipe: high-quality, relevant content.

  • http://www.sweetspotmarketing.com kevinpike

    “link building via email does not work.” is not a black & white statement in my opinon.

    If anyone has said or thought this, I bet they meant to say: “link building via email blasts do not work”.

    This probably doesn’t make them any more of a liar than saying it does work. Like most things with SEO there are opposite ends of the spectrum and you have to learn to read between the lines.

    I have never heard any SEO take a hard stand like:
    1) “Spammy & Generic email link requests are great & don’t get ignored.”
    or
    2) “Personal link requests to a relevant site back to your fantastic site is a bad idea”

  • JoelGross

    Very Interesting and useful article Eric. I was just debating this topic with a friend the other day, and I couldn’t agree with you more. In your opinion, what is the correct route a “link seeker” should take in order to get their links placed? Besides good content, how can they ensure they see more success with their link building strategies?

  • AricB

    I agree with what you are saying, it is all about relevancy, how mach if at all your actions are relevant to the person and the situation.
    I like to use SimilarSites.com to find relevant sites to cooperate with.

  • http://javaunmoradi.com/ javaun

    @Kevinpike, I think the point Eric was making was that this myth needs to be shattered. Certainly as Eric and you point out, there are some caveats here: mass email blasts don’t work, and requesting links for bad content doesn’t work.

    For a lot of us in the SEO field, this is a friendly reminder to stick with the bread and butter. Rather than looking for the next hyped technique, could we instead improve our site by getting back to the basics.

    I think it’s noteworthy that he cited TechCrunch UK, and non-SEO blog. While someone with a search background like you can understand that’s a broad generalization, a marketer (maybe your client) might read statements like that and begin to second guess the work of their SEO consultant or diligent in-house team.

    Search is so needlessly shrouded in mystery, and there is a lot of misinformation. That makes all of our jobs harder because we have to repeatedly justify doing very basic things.

  • http://www.lamps-lighting.com DaveD

    I agree that if you have a informational website, that is related to the websites you are e-mailing I think its a great idea. The problem is, for sites including mine that are e-commerce only, that is a luxury I don’t have.

  • http://www.liveambitions.com liveambitions

    Like DaveD said, it’s a lot easier to get links for a “good cause” informational site vs an ecommerce site.

    I must admit though, you did a nice job of getting all 28 sites to link to you.

    For an ecommerce site, you’d be lucky to get even 5% of other sites to link to you for free.