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Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying
In a new article from eMarketer and Lab42, information was released around brands and Promoted Tweets. Surprisingly, 89.4% of users polled stated that they follow a brand’s Twitter account. Most users (30.6%) follow 1-5 accounts and 8.2% follow over 50 accounts:
Additional information from the report showed promising results about Twitter’s Promoted Tweets product. Overall user sentiment towards Promoted Tweets is very positive. Only 10.9% of users thought that Promoted Tweets were annoying, while the other 89.1% liked ( or were indifferent to) Promoted Tweets. More users, 14% of respondents, actually retweeted a Promoted Tweet.
The report also shows that many users find Promoted Tweets to be helpful. 21.6% of users have received a discount from a Promoted Tweet, and 21.2% have learned about new brands through a Promoted Tweet.
See the full eMarketer article for more information.