New Google Blog Targets YouTube’s Big Brands & Advertisers


ytblog

Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home on YouTube.” It’s a theme we’ve written about recently when YouTube signed deals with major TV studios and announced plans to create the “Hulu” of music videos.

YouTube is trying to transform from a home video repository into a business/professional content destination. In today’s first post, Google cites some of its successes in this area:

“We’ve helped popular media companies leverage our analytics and content management tools to build large, sustainable audiences for their content. And we’ve given advertisers a variety of ways to creatively reach the hundreds of millions of people around the world who come to YouTube every day to share and discover videos.”

It’s worth noting that industry watchers have criticized Google for struggling to turn YouTube into a moneymaker.

Large advertisers and brands may be more willing to spend money on YouTube when they can measure the success of their efforts. So, in a second post on the new blog, Google has also announced the integration of Google Analytics with YouTube’s brand channels.

“This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site.”

The integration of Google Analytics will give partners much deeper information than YouTube Insight, including things like how long visitors stay, bounce rate, repeat visits, and where their viewers are located.



Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

See more articles by Matt McGee >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Google: Business Issues, Google: YouTube & Video sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • dian said " I haven't tried that yet but if it is the way Mazter is saying I think it won't going to do any good"
  • dian said " It really helps me a lot. The methods step by step explained the important factors easily and all th"
  • T Campbell said " Ah, that's SPIDER-Man, said the comics guy."

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live