No, Bing Doesn’t Support Pagination Attributes to Consolidate Pages In A Series

Last week, the Bing Webmaster blog published a post about how Bing handles rel=”next” and rel=”prev” attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the rel=”prev” and rel=”next” attributes to designate paginated content, which enables site owners to cluster multiple pages of content into single entities so that indexing and other values can be consolidated.

However, the conclusion of the post included the following, which didn’t align with Google’s treatment of these tags:

“Implementing these rel=”next” and rel=”prev” link elements doesn’t trigger a new visual treatment for your pages on our search result pages. It does, however, allow us to more comprehensively understand and index your content”.

I talked to Bing’s Duane Forrester to clarify how Bing treats these tags. He confirmed that Bing does not use these tags to consolidate pages of a series into a single entity. Rather, Bing may use this markup in two ways:to aid discovery of pages and to enhance the search results display (possibly with links to the next and previous page, for instance). Although it wasn’t clear if either was happening yet. He said:

“We may use our newly gained knowledge on your site’s structure to provide easy access to other sections of the paginated or sequenced content from our results pages in the future. In addition, webmasters implementing these elements may benefit from more comprehensive indexing over time as we apply our newly gained knowledge of a site’s structure to our indexing heuristics.”

So what’s a site owner with paginated content to do? The best bet is to implement the tags for Google’s benefit and as a bonus, get potential additional crawling or display improvements from Bing. If pagination of your content is a significant problem in Bing (which may be the case particularly for some large e-commerce sites), consider blocking excessive pages with a Bing-specific robots.txt directive or noindex meta tag.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEO | Microsoft: Bing SEO | SEO: Duplicate Content | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://profile.yahoo.com/KQLK2NZXSB5HBSE4N2DKL5VDHI Warren

    my best friend’s sister-in-law makes $89/hour on the internet. She has been out of work for 8 months but last month her paycheck was $13314 just working on the internet for a few hours. Read more on this site CashLazy.c&#111m

  • http://profile.yahoo.com/4QTLU64GNIZR6RIHNMEAHB7KOY Pauline

    my roomate’s half-sister makes $74/hour on the laptop. She has been without a job for ten months but last month her pay was $13492 just working on the laptop for a few hours. Read more on this site CashLazy.c&#111m  

  • Ashish Gupta

    Hi Vanessa
    Have you tried rel=next/prev tags on any site? Is it working? Do you know of any other site for which it’s working?

    I tried it on one of my sites but nothing changed at all in any search engine. No ups or downs.

    Thanks
    Ashish

  • http://www.facebook.com/people/Adam-Goff/100003745805608 Adam Goff

    my classmate’s sister-in-law makes $84 hourly on the laptop. She has been fired for 7 months but last month her income was $9078 just working on the laptop for a few hours. Go to this site N u t t y R i c h dot cöm

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide