Now Google Really Is A Phone Company, Confirms Gizmo5 Acquisition

You saw the rumors earlier in the week and we reached out to Google for confirmation of the reported Gizmo5 acquisition. But at the time they didn’t say anything. In fact they said, “We’re always talking to various companies about various things, but we don’t comment on rumor or speculation.” It’s no longer speculation because Google has confirmed that it has acquired Gizmo5, “a company that provides Internet-based calling software for mobile phones and computers.”

The estimated value of the deal is $30 million. As discussed indirectly on the Q3 Google earnings call, Gizmo5 represents one in a category of strategic “small acquisitions” that Google would be resuming, the company said.

The Gizmo5 team now joins Google Voice, enabling it to become a stand-alone phone service — like Skype. Skype is gaining momentum as an alternative to traditional telcos and wireless carriers in international calling situations. Skype has 480 million users around the world. For example, Skype with WiFi on my iPod Touch turns it into a phone. I spend $2.95 per month to make unlimited calls in the US and Canada. But I can easily switch my account online to cover Europe or the entire world for a very modest increase over that fee.

Expect a similar suite of calling plans and services to roll out from Google Voice, making the traditional telcos quite grumpy. Arguably Google has the capacity to popularize VoIP calling across networks in ways that even Skype cannot. Previously the Google Voice service required an underlying account and telephone  number from a traditional telco. Now it doesn’t need one.

When Google Voice originally launched, we asked whether Google Voice was going to become a “Next-Generation Telco?” The answer now is definitively “yes.”

Picture 1

One final thought: for regulatory purposes Google argulably now should be considered a telecom carrier.

Related Topics: Google: Mobile | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.


SMX - Search Marketing Expo

SearchCap: Get all the top search stories emailed each day!

Name: Company: Email:

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Search Engine Land on Google+

LinkedIn over 34,000 members
Subscribe to Our Feed! 80,565 subscribers take our RSS feed
 

Comments

One Comment on Now Google Really Is A Phone Company, Confirms Gizmo5 Acquisition

seocanada,

Thanks for info Greg, I visited Gizmo5 and input my email address. I want to have the first hand experience of this feature.



Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »


Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide