Official: Google’s New Travel Search OneBox

As we expected, Google officially announced the launch of their new flight onebox.

The new travel onebox will show up when you search for flight related keywords with destinations. For example, [flights from new york to san francisco] or [flights from new york or [flights to new york].

They all work to five you an expandable box of flight options from or to a location.

Google is not currently using the search technology from the ITA acquisition but implied the ITA software may be used in future versions of flight search.

This is currently available in 10 languages: English, French, Italian, German, Spanish, Dutch, Brazilian Portuguese, Polish, Russian, Turkish, and Catalan.

Note, Google is not selling these flights but rather hyperlinking you to the official airline’s web site where you can search for the flight and book it online. The click-to-book flight is currently cumbersome and some find it confusing. I do expect Google to make this process easier as time goes on.

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Related Topics: Channel: SEO | Google: OneBox, Plus Box & Direct Answers | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • D.D.

    Interesting feature. I’ll have to remember this the next time I plan a trip. I usually just go directly to orbitz or priceline, etc… but the “schedule of non-stop flights” link on this definitely gives you a new starting point.

  • Bob Bigellow

    I’m thinking this \rushed to market\ version was more about getting the Expedia referral link outta there. I wonder how much Expedia is now losing in prior referrals.

    Google used to link to Expedia and others, but Expedia showed up first. Now, it’s all about giving the info up front and linking directly to the airlines.

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