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One Out Of Five “Second Screeners” Looks Up Advertised Product Info While Watching TV
To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV.
Social networking sites are users’ top destinations, but consumers also seek out information about what they are watching — and they are buying. One out of five looked up product information for an ad they saw on TV. A full third shopped on their tablets while watching TV.
Interestingly, there isn’t a big gap between those who look up information about TV programming versus those looking up information about products they saw in TV ads, 29% and 20% respectively.
Here’s the full break-down from Nielsen: