One Out Of Five “Second Screeners” Looks Up Advertised Product Info While Watching TV

To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV.

Social networking sites are users’ top destinations, but consumers also seek out information about what they are watching — and they are buying. One out of five looked up product information for an ad they saw on TV. A full third shopped on their tablets while watching TV.

Interestingly, there isn’t a big gap between those who look up information about TV programming versus those looking up information about products they saw in TV ads, 29% and 20% respectively.

Here’s the full break-down from Nielsen:

Nielsen Tablets and TVs

 

Related Topics: Channel: Strategy | Stats | Stats: Search Behavior

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/sagarubhare sagar

    Those were amazing stats.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide