Performics: Mobile To Drive Almost 20% Of Paid Search Clicks In December

Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks.” Performics expects the paid clicks coming from mobile to grow to 17.3 percent this December.

For its part, Google has projected that “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season.”

Performics also believes that tablets (iPad) will play a significant role in search and shopping this holiday season:

The wild card this year will be increased tablet usage.  We think that tablets could show incredibly strong search share over the Cyber Stretch and at least mirror desktop’s day-level seasonality, very possibly outpacing it.  Tablets continued to grow—up from 34.3% of all mobile search clicks in August to 35.8% in September.

The volume of clicks/paid clicks coming from smartphones and tablets should dramatically pick up around “Black Friday” and continue through the end of the holiday shopping season, according to Performics’ estimates.

Whether the specific figures and projections Performics makes are precisely correct is beside the point. Mobile is becoming a very significant influence on consumer behavior and marketers must have an optimized presence and mobile search strategy.

A separate “social shopping” study released today by Performics showed the various in-store use cases for mobile. Price comparison search, deals/coupons and product reviews are the top actions or categories.

Related Topics: Channel: Mobile | Google: Mobile | Stats: General | Stats: Search Behavior | Stats: Size | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide