PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

google-panda-featuredWhen Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire.

The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal quality guidelines for press release submissions.

SearchMetrics showed a significant drop in SEO visibility for PR Newswire, a drop ~63% after Panda 4.0 was released:

prnewswire-panda4

PR Newswire announced “new copy quality guidelines” that their editorial staff will use when reviewing all new press releases. They include:

  • Inclusion of insightful analysis and original content (e.g., research, reporting or other interesting and useful information)
  • Use of varied release formats, guarding against the repeated use of template copy (except boilerplate)
  • Assessing release length, guarding against issue of very short, unsubstantial messages that are mere vehicles for links
  • Overuse of keywords and/or links within the message

PR Newswire also promises to review older press releases by “analyzing press release data to identify and delete low quality content on an ongoing basis,” they said. They will remove any low quality content and press releases that do not meet these new strict guidelines.

Jason Edelboim, senior vice president of global product for PR Newswire, cited Google’s Panda 4.0 in his statement in this release, saying:

Google’s recent algorithm update is essentially a technology-based editorial guideline for content quality, and PR Newswire is aligning our processes with those standards to ensure that press releases distributed are high-quality, authenticated content. Google’s recent action targeting low-quality content in the Panda 4.0 update affirms the importance of ensuring press releases and other content distributed via PR Newswire’s network are of real utility and interest to journalists and bloggers, as well as the general public.

“PR Newswire is committed to continuously improving the quality of the content distributed via our network, website, and other digital channels in order to better serve the millions of journalists, bloggers and members of the public who read press releases each month,” said Ninan Chacko, PR Newswire’s CEO. “By reviewing each piece of content to ensure message quality, and deleting releases we find to be of low quality, we will increase the value of our content and website for our audiences, and limit the exploitation of content distribution for questionable SEO tactics.”

Ultimately, will this make a difference and help PR Newswire regain in their rankings is unknown. But time will indeed tell.

For more details on this update, see our Panda category.

Related Topics: Channel: SEO | Google: Penalties | Google: SEO | Panda Update News | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide