• Laura Phillips

    Google Local is so important these days, it’s great to see a real-world example.

  • L. van Eembergen

    Being local is important, but using it for a digital product in combination with locality is still a big challenge, wondering if they only looked at bricks-ventures which have an online present or also had a mix of types of clients.

  • Jacobmin

    Should you have a different URL per location, or is one website with a page per location OK?

  • romanUK

    I think you mix up URLs and TLDs (top level domains)

  • Adam Dorfman

    It depends on the type of multi-location business you have. In our experience using one page per location on a single TLD is generally more advantageous but there are some instances where unique TLDs per location can make sense as well.

  • Adam Dorfman

    It depends on the type of multi-location business you have. In our experience using one page per location on a single TLD is generally more advantageous but there are some instances where unique TLDs per location can make sense as well.

  • Jacobmin

    Advantageous for time management or rankings?

  • Mvubike

    Not sure what’s meant by:
    “Identify third-party sites that are respected by Google and within the appropriate vertical . . . Create and optimize third-party listings.”
    Does that mean add people that are high ranking G+ users within the given industry to my circles or….? What do you mean by listing?

  • Mvubike

    Not sure what’s meant by:
    “Identify third-party sites that are respected by Google and within the appropriate vertical . . . Create and optimize third-party listings.”
    Does that mean add people that are high ranking G+ users within the given industry to my circles or….? What do you mean by listing?

  • http://www.rankinstyle.com/ Jacques Bouchard

    This is great and all, but I don’t think that, as SEOs, we should be following keyword rankings so carefully anymore.

  • Adam Dorfman

    Both but in order for the TLD strategy to work the increase in time required is substantial.

  • Jacobmin

    just to make sure I understand, unique TLDs per location is the most time consuming, correct?

  • Adam Dorfman

    Correct.

  • Adam Dorfman

    We are speaking of links and citations in that section.

  • Adam Dorfman

    I couldn’t agree more that individual rankings are often a red herring when it comes to online performance metrics. That said, there is usually strong correlation between rankings and KPIs if enough relevant queries are monitored. This is why the study was designed at the scale which we did it.