• Anatoly Aleksandrovich

    Good job Google! Now, let’s create a few more Penguin & Panda updates, so we can move up low quality sites and force decent sites and businesses to move to PPC.

  • Lee

    Its not surprising companies are being forced to go back to paid search and Gs profits are up. This is a reflection of the amount of businesses that have been penalised by the recent algorithm updates. Its certainly not wise to have all eggs in one basket!

  • http://twitter.com/JuntaeDeLane Juntae DeLane

    Great point Lee!

  • http://ftc.gov/ MonopolizedSearch

    I think its host crowding that is really turning many webmasters off. I’ve counted 50+ occurrences of the same domain in the top 100 search results for one query. Diversity has been tossed out the door. Few will rank in the top 100 when those positions are occupied by just 20 or 30 sites. And without surprise, it’s mostly small business websites that are nowhere to be found.

  • Rajesh

    Absolutely correct Lee, The updates are one of the major reasons why paid ad spend has increased, In fact business are forced to increase their paid advertising budget, obviously by Google

  • http://twitter.com/buildforsearch Alex – BFS

    I believe there’s a mistake in the article. Kenshoo reports that – “In the U.S. and U.K., average CPC values declined to $0.38 and $0.44 respectively”.

    In this article – “CPCs in the U.S. continued to be higher, at $0.44, than the U.K. at $0.38 USD.”


  • http://twitter.com/buildforsearch Alex – BFS

    Still a good article btw!