Report: Google Most Reputable Corporation In U.S.

Harris Interactive published their 12th annual reputation ranking study for U.S. corporations. This year, Google grabbed the top spot scoring a 84.05 out of 100.

The study compares 60 of the “most visible companies in the U.S” and asks 30,000 Americans to take the Harris Poll online panel. They are asked to identify the companies in the poll and then asked to rate these companies based on their reputation on 20 different attributes. The attributes include Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance. Harris Interactive then comes up with a ranking based on those ratings.

Google is the only search company to rank in the top 10. Apple, Intel, Amazon are fellow technology companies who share high reputation in this survey.

Google Vice President of Consumer Marketing Gary Briggs reacted to the news. “We have always believed that if we focus on making the best products for our users all else will follow. We’re honored to be recognized in this ranking and we will continue to put our users first.”

When breaking down the report by attribute, Google ranked number three for social responsibility, did not rank for Emotional Appeal number one for Financial Performance, four for Products & Services, number two for Vision & Leadership and number one for Workplace Environment.

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Related Topics: Channel: Strategy | Google: Business Issues | Stats: General | Stats: Popularity

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Alistair Dent

    Looking at the report itself, part of this ranking is based on the survey’s results for perceived financial performance. The top five for that metric are very skewed versus the actual top financially performing countries.

    It looks like people’s views of financial performance are based strongly on how much they “like” a company and any other warm fuzzy feelings they may have towards it.

    Further discussion of this here: http://www.periscopix.co.uk/blog/harris-interactive-reputation-report/

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