• Alistair Dent

    Looking at the report itself, part of this ranking is based on the survey’s results for perceived financial performance. The top five for that metric are very skewed versus the actual top financially performing countries.

    It looks like people’s views of financial performance are based strongly on how much they “like” a company and any other warm fuzzy feelings they may have towards it.

    Further discussion of this here: http://www.periscopix.co.uk/blog/harris-interactive-reputation-report/