• http://www.eyewebmaster.com Rosendo A. Cuyasen

    Yes this is correct. When you heard something that had happen in some place. You will use the search bar to find that news information even if its new or old.

  • https://twitter.com/sanketpatel Sanket Patel

    Mostly peoples like to search on search engines for the any kind of news in all over the world because search engines display very captivate and trusted results compare to other way results.I also like to search on search engines for the news.

  • http://twitter.com/billelward Bill Elward

    It’s great to hear that people trust search, but it scares me that over the last 12 months IMO Google has tweaked their algorithm to significantly favor big brands. For example, a search for “ink cartridges” used to bring back mostly smaller online retailers like 4inkjets and Castle Ink. Now the results include only the big & diversified players like Amazon, Overstock, Best Buy, Walmart, and OfficeMax. Not ONE of these sites was listed in the SERPs just 12+ months ago. Listing big brands might make the results more reliable (and it simplifies things for Google), but there are certainly other ways to derive reliability. Should the size of a company’s revenues influence whether or not they make the first page in Google? Feels like the rich getting richer…

  • Matt McGee

    I’ll play devil’s advocate, Bill:

    I’ve never heard of Castle Ink or 4inkjets and if I’m looking to buy ink online, I think I’d be much more trustworthy of the results that had recognizable, trusted stores.

    Also, isn’t it possible that the major brands you mention are simply doing a better job with their SEO?

  • http://twitter.com/billelward Bill Elward

    Thanks for the response Matt! I think the issue is that these big brands are recognizable because they have extremely deep pockets. Here is what I mean: (1) they are able to fork over millions to hire the most creative agencies in the world to develop advertising and social media campaigns that naturally go viral (this gives a huge boost to their social profile and increases links to their site); (2) they are able to pay top research analysts to identify potential brand advocates & bloggers, and then they can afford to pay to transform them into true advocates (again more links pop up on blogs, etc); (3) they have 1,000s of actual brick and mortar stores so dominating local search and even mobile is easy (as an online-only business how can a small player compete?); (4) they can afford to sponsor big time events that get massive amounts of press (which then translates into a massive number of links to their site); (5) they can afford to make sizable donations and offer scholarships, two tactics that can also lead to juicy links; and (6) they can afford to offer very competitive affiliate programs (w/ juicy commissions) and are able to financially absorb losing money on a customers first transaction with them (as you know a precursor to getting listings on many top coupon sites is an affiliate program, which translates into some nice links from the likes of bradsdeals.com and others). And I know I’m leaving off a bunch of other tactics that favor deep pockets. These big companies just need to get the basics of SEO right in order to crush the competition. No matter how good a little player is at SEO, there is no way to beat a big brand…at least not anymore. My stance is that Google has tweaked their algorithm in such a way that a smaller business which sells the same products as these big retailers simply can’t compete in organic search any longer. Sure they may be able to outrank the competition on obscure long tail phrases, but it’s impossible to outrank big retailers for head terms.