SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Maximizing your mobile impact
  Apr 29, 2016 by Amy Bishop
  Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.
• Callout and Review extensions now available in Bing Ads
  Apr 29, 2016 by Ginny Marvin
  Advertisers can add the extensions at the campaign and ad group levels.
• The #1 reason why position #1 doesn’t matter
  Apr 29, 2016 by Rachel Lindteigen
  As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.
• Why SEOs should not ignore Bing Webmaster Tools
  Apr 29, 2016 by Tony Edward
  Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
• Search in Pics: Kangaroos, Russo brothers & new napkins at Google
  Apr 29, 2016 by Barry Schwartz
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
• Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
  Apr 28, 2016 by Danny Sullivan
  Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
• With relaunch, Jelly makes another run at Q&A-style “social search”
  Apr 28, 2016 by Greg Sterling
  It uses AI and a routing algorithm to match questions to potential responders.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking
• Where are you on the path to customer experience maturity?
• Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings
• How to help your sales team close more paid search leads
• Echo/Alexa device lineup now outselling Kindles for Amazon [Report]
• Tubular Labs launches first ecosystem-wide video content rating system
• Google Shopping ads so hot right now: the meteoric rise of PLAs
• Is your brand prepared for voice search? 3 steps to get the conversation started
• This app “Contains ads” label starts showing in Google Play store
• What I learned fundraising on Facebook & Twitter: We need donate buttons!
• Calling all channels: The multi-channel race for the presidency in 2016
• Thinking about ABM? It’s time to put your sales hat on
• 10 tips for successful Pinterest advertising
• Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites
• MarTech Today: Experian’s new Audience Engine, protecting against ad fraud & preparing for voice search
• Amazon reports profitable Q1 to beat expectations
• LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million

Search News From Around The Web:

Link Building

• 4 Ways to Boost Your Link Building Conversions, Search Engine Journal
• Do NOT Remove your Redirects, just because Google, Link Research Tools

Local & Maps

• A sneak peek at Google’s upcoming travel app, Trips, TechCrunch

Searching

• Google Fixes Muffled Voice On iOS Google Search App, Search Engine Roundtable

SEM / Paid Search

• Executing a Successful Local PPC Strategy, Portent
• AdSense Direct Could Increase Profits In Google’s Coffer, Media Post
• Executing a Successful Local PPC Strategy, Portent
• Header Bidding: Not Just For Publishers’ Benefit, adexchanger.com
• Signs You Should Switch to an Automated Ad Network, Tune

SEO

• 8 Old School SEO Practices That Are No Longer Effective – Whiteboard Friday, Moz
• SEO is Dead: Long Live Online Marketing, Aim Clear