SearchCap: Google AdWords Callouts, Bing Ads Close Variants & Getty Images Sues Over Bing Image Widget

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Getty Images Sues Microsoft For “Massive Infringement” Of Copyright By Bing Image Widget
  It didn’t take long for Bing’s new Image Widget to come under fire for alleged copyright infringement. The feature, which enables online publishers to display photos pulled in by the Bing search engine, rolled out Aug. 22. Today, Getty Images filed suit in a New York federal court claiming that it’s a “massive infringement” of […]
• Repositioning SEO Inside Your Company So Everyone Wins – September 23 Webcast
  Digital Marketing Depot presents “Repositioning SEO Inside Your Company So Everyone Wins” on Tuesday September 23 at 1 PM EDT. This webcast is about why and how your company can benefit from repositioning search engine optimization (SEO) inside your company to give your branding efforts a boost. Jessica Bowman, Founder and CEO or SEOinhouse and […]
• Close Variants Come To Broad Match Modifier In Bing Ads
  A couple of weeks ago, Bing Ads announced it is testing close variants keyword matching on exact and phrase match terms. Today, they added close variants for broad match modifier keywords in the U.S. Using close variants means that the search engine will trigger ads for search queries that contain grammatical variations of the keyword […]
• Could DuckDuckGo Overtake Bing?
  Amid growing privacy concerns and a deal with Apple, DuckDuckGo has the potential to become a major player in search.
• YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
  The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool would be disabled on September 1st. Oddly, instead […]
• Google Kerning Easter Egg Plays Tricks With Typography
  Google UK’s Peter Far found an Easter Egg designed specifically for hardcore typography fans. If you search for [kerning] in one tab, and [typography kerning] in another, you’ll notice a little extra space between the lettering on the [kerning] search results page. Search Engine Land’s Barry Schwartz put together the following animated image to show […]
• Baidu To Build Computer Cluster 100X More Powerful Than The “Google Brain”
  Bloomberg reports on an interview with Andrew Ng, the chief scientist of Baidu, China’s largest search engine. Andrew Ng, who founded the Google Brain project at Google in 2011 and now is at Baidu, said that Baidu is working on building out a computing cluster that will be 100 times more powerful than what they […]
• AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads
  Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping, around-the-clock customer service and price matching, as in […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Spirit Airlines Thinks Stolen Nude Photos Are Hilarious & Accepts Not Everyone Agrees With Them
• Twitter Adds #NFL & Game Timelines To Its Football Game Plan
• Google Agrees To Pay $19 Million In Refunds For Unauthorized In-App Charges Incurred By Kids
• Photo-Sharing Service Twitpic To Close Rather Than Fight Twitter Over Trademark
• Jack Daniel’s Scours America’s Bars For #TalesOf Whiskey, Then Creates Multimedia Extravaganza
• Next Up For Twitter: Improved Search, Better Algorithm, Possible Group Chat
• Founder Of Google Eyewear Partner “Embarrassed” By Glass
• Tips For Tackling The Online-Offline Attribution Challenge
• Apple: If Your App Is Sneaky, Weak Or Creepy We’ll Reject It
• Google AdWords’ New Callout Extensions Give Advertisers More Promotional Room
• Three Ways To Be A Data-Driven Thought Leader
• Hootsuite Adds Social Campaign & Contest Management To Its Platform

Search News From Around The Web:

Industry

• Google Used to Be the Company That Did ‘Nothing But Search’, TIME
• Publishers urge European Commission to reject Google antitrust deal, PC World
• Roche’s Levinson Resigns from Board, Wall Street Journal

Local & Maps

• Automatic smart driving assistant brings its dashboard to the web, 9to5Mac
• Making of Maps: The cornerstones, Google LatLong
• Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist, Moz

Link Building

• Should You Call Out Your Competition for Buying Links for SEO?, Ignite Visibility

Searching

• Expedia redesigns its iPad app with combined flight and hotel search, 9to5Mac
• Scratch and Win Over 5,000 Prizes with Bing Rewards, Bing Search Blog
• See Google Hangout Links In Search Results, Search Engine Roundtable

SEO

• 3 Google Webmaster Tools For Implementing Structured Data, The SEM Post
• 5 SEO tips for estate agents, verticalleap.co.uk

SEM / Paid Search

• 7 Steps To Start A Realistic Google Display Network Campaign, Search Engine People Blog
• DirecTV’s NFL Sunday Ticket & Paid Search: Should Partners Be Bidding?, BrandVerity Blog
• Ecommerce sites: Why You Can’t Ignore AdWords Shopping Campaigns, koozai.com
• What PPC Impression Share Really Tells You, PPC Hero

Search Marketing

• ISOOSI Chat – Search Marketing Rumors, Myths and Truths, ISOOSI Blog

Strategy

• Optimizing for Bandwidth on Apache and Nginx, Official Google Webmaster Central Blog