SearchCap: Google AdWords Inventory, EU-Google Antitrust & MapQuest Commute App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Lets Travelers Know When Flight Prices Drop Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. […]
Barry Schwartz on September 24, 2014 at 5:00 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Now Lets Travelers Know When Flight Prices Drop
Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can tap the card to display the Flight Search info and book your trip from there. It only works if you’ve searched Google Flights on the […] - MapQuest’s New Commute App Helps Optimize Drive Times
MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others are a gas prices app and a travel […] - Enterprise Digital Analytics Platforms – New Market Intelligence Report
Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth […] - Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on the […] - Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby retailers shown with a local pin icon. After clicking on […] - The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
Though SEO tactics may come and go, the underlying principles behind them often remain true. - How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility. - EU Antitrust Endgame Looking More Murky, Risky For Google
The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians undermined the deal. We’re in something of a “now what?” moment. If a settlement cannot be […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Skyhook’s New Location Platform Delivers Context, Personalization
- Spotify-Powered PartyDrone Flies Over Concert-Goers’ Heads And Plays Their Favorite Songs
- Amazon’s Twitter E-Commerce Integration Now Adds To Your Wish List With a #AmazonWishList Tweet
- Get To Know: Kia Motors EVP Of Sales & Marketing Michael Sprague
- 4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
- How To Design A Shopping Cart Abandonment Email Campaign
- Is That Display Ad Unviewable, Or Fraudulent? Consider The Intent
Search News From Around The Web:
Industry
- Bing over Google? A Q&A with Andrew Yang of Bing, IT Business
- Google’s Achilles Heel that startups are targeting, cnbc.com
- What Google’s Matt Cutts Searches For…, Search Engine Roundtable
Local & Maps
Link Building
Searching
- Google reveals most searched-for universities, BBC News
- Search Challenge (9/24/14): Should I be worried about this fish?, SearchReSearch
SEO
- How Google May Add to its Knowledge Base with Entities and Attributes from Search Queries, SEO By The Sea
- Extrapolating Malware Detection with Rollup, Bing Webmaster Blog
- Google Says Rich Snippets Generally Not For Your Home Page, Search Engine Roundtable
- Google’s Matt Cutts Mocks Black Hat SEOs Even While On Vacation, Search Engine Roundtable
- Google’s Search in Sitelinks and WordPress SEO, Yoast
- How did Google Discover the Private Blog Networks?, The SEM Post
- New Guidelines for content on the Spoke guidelines, Spoken Word
- Search Engine Marketers Have Become Tools of Their Tools, The SEM Post
SEM / Paid Search
- Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable, Search Engine People Blog
- How to Get Ahead on the Google Display Network, PPC Hero
- Pay Per Click Advertising Explained by a Non-PPC Person, Portent
- The Value of API Partners on the Yahoo Bing Network: More Site Visits at Lower Costs, Bing Ads Blog
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