SearchCap: Google AdWords Value Alerts, Google Crawl AJAX & Google Reading Level Dropped

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Search For “Summer Movie Guide” Serves Up Film Trailers, Showtimes, Reviews & More

  Moviegoers can see full list of local showtimes along with ticket purchasing options.

• We Tested How Googlebot Crawls Javascript And Here’s What We Learned

  Think Google can’t handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.

• Google Testing “Value Alert” Notice In Google Shopping Ads

  May indicate a new way of highlighting items on sale in product listing ads.

• Google Drops Another Search Filter: Reading Level

  The reading level search filter feature has been removed by Google. This feature let you filter your content by basic, intermediate or advanced content.

• How To Marry Keywords & Compelling Content: In-Depth & Step By Step

  Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms.

• Search In Pics: Google LEGO Room, Super Heroes & Panda On Apple Watch

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Smartphone Share Stabilizes In US, Competitive Only At Margins
• Website Taxonomy Guidelines And Tips: How Best To Organize Your Site
• Marketing’s New Customer Nerve Center: Marketing Operations
• Retailer Mobile Strategies Start With Driving In-Store Sales
• Top 10 YouTube Video Ads in April: Mother’s Day Helps Pandora, Nike, Dove & Teleflora Win Top Spots
• Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP

Search News From Around The Web:

Industry

• Google, Dominant in Search, Tries Disruptor Role in Wireless and Broadband, New York Times

Local & Maps

• New Menu for Desktop Google Maps, Google Operating System

Searching

• Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? – Whiteboard Friday, Moz

SEO

• ‘I’ve Tried SEO… And It Didn’t Work’: How to Select the Right Digital Marketing Agency for Your Business, Renegade Search
• Crawl efficiency: making Google’s crawl easier, Yoast
• Even Walmart Gets SEO Advice From Google’s Webmaster Hangouts, Search Engine Roundtable
• Google Begins Showing Answer Boxes with Two Sources, The SEM Post
• Google Downplays Use Of Priority & Change Frequency In XML Sitemap File, Search Engine Roundtable
• Google On Why The Mobile Friendly Algorithm Was Not That Significant, Search Engine Roundtable
• How to Make Google Rank Current Year’s Event or Product Higher Than Last Year’s One, The SEM Post

SEM / Paid Search

• Mother’s Day 2015: Consumer behavior is shifting, AdWords Agency Blog

Search Marketing

• Video: Google Denies Panda Update, More Mobile Searchers, Twitter, Apple Bot & More, Search Engine Roundtable