SearchCap: Google Panda & Penguin Confusion, Bing Mobile Design & Google Japan Reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements

  Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there’s still delays between data pushes.

• Google Japan Ordered To Remove Negative Reviews Based On Thin Evidence

  Ruling appears to be based largely on affidavit signed by the doctor in question.

• Noteworthy, No Hype – What to Expect at SMX Advanced in Seattle

  Ask a search marketer what they love – and hate – about their job and you’ll likely hear “it’s always changing.” Next Tuesday, Google plans to roll out its latest algorithm, which will reward mobile-friendly sites. Will “mobilegeddon” rival the impact of Panda and Penguin on your rank? What steps do you need to take […]

• How Search Engines Process Links

  Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link graph to answer these questions.

• Bing Revamps Mobile Home Page Adding Swipe Up For Popular Topics & Settings

  Bing deploys a “significant redesign” to their mobile homepage.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• TrueCar To Donate $1 For Every Instagram Photo Tagged #DogsInCars
• Top 10 YouTube Video Ads in March: Ad Council’s Viral Hit “Love Has No Labels” Ranks No. 1
• 12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More Productive
• How Many Watches Did Apple Sell: 1 Million, 2 Million Or More?
• Take Programmatic Display To The Next Level
• Noteworthy, No Hype – What to Expect at SMX Advanced in Seattle
• LinkedIn’s Newest App, Elevate, Helps Employees Share Content & Helps Employers View Results
• Click Here Or Else: The Evolution of Chain Emails
• Spotted: Facebook Trending News Displaying Multiple News Categories
• Report: Smartphones Reach Nearly 77 Percent Penetration In US
• Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos

Search News From Around The Web:

Industry

• Another Competitive Keyword Advertising Lawsuit Fails–Infogroup v. DatabaseLLC, Eric Goldman
• Google’s gentle ‘Shark Tank’ tests start-up talent, usatoday.com

Local & Maps

• The Google Local Pack Display Across Devices, Mike Blumenthal
• 8 Reasons Why Your Business Should Use Yelp’s Check-In Offers, joyannehawkins.com

Link Building

• How is Link Building Doing?, Cornwall SEO
• How is Link Building Doing?, www.cornwallseo.com
• The Linkable Audience Guide: Find Them, Serve Them, Earn More Links, Citation Labs

Searching

• Through the Google lens: Search trends April 3-9, Official Google Blog
• Google Testing Commercialized Answer Box?, Wordstream

SEO

• 5 Local SEO Techniques To Solve Local SEO Problems, SEMrush Blog
• Why Solely Focusing on Keyword Rankings Could Harm Your SEO, SEMrush Blog
• Are The Fortune 500 Ready For Mobile Search?, TechCrunch
• 2 Reasons Why the Mobile Friendly Label Might Not Show in the SERPs, Stone Temple
• 3 Ninja Ways To Boost Your Category Page SEO, www.getelastic.com
• 3 Ways to Force Google to Reindex Pages for Mobile-Friendly Tags, The SEM Post
• Google’s Mobile Friendly Algo Will Only Affect the "Ten Blue Links" & Not In the News, In-Depth Etc., The SEM Post
• Google: You Should Not Have A Mobile Sitemap For Mobile-Friendly Sites, Search Engine Roundtable
• Guide to rel=”alternate” for Mobile Subdomain Optimization, Ignite Visibility
• How to Keep your Site Fast for Mobile-Friendly, Moz
• Only Google’s Core Web Search Impacted By Mobile-Friendly Algorithm, Search Engine Roundtable

SEM / Paid Search

• International opportunity: Reach new customers by targeting Canada, Bing Ads
• Yandex PPC match type operators for best keyword selection, russiansearchtips.com
• 3 Easy AdWords Reports You Might Not Be Using, PPC Hero