SearchCap: Google Posts live, Google purges medical records & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Posts now live for all Google My Business users
  Jun 22, 2017 by Barry Schwartz

  After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results.

• Google now removing medical records from its search results
  Jun 23, 2017 by Barry Schwartz

  Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search.

• SMX Advanced session: Mobile-First For The Advanced SEO
  Jun 23, 2017 by Greg Gifford

  How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.

• Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs
  Jun 23, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: Instagram YouTube stair case with a strong message: Source: Instagram Google padded […]

• Save the Date: SMX East is back in NYC Oct 24-26
  Jun 22, 2017 by Search Engine Land

  Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 must-do technical SEO audit items in 2017
• Early performance results from Google’s update to close variants
• A deep dive into online-to-in-store attribution
• Facebook to launch app for video creators later this year
• How content drives revenue (and how to prove it)
• Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple
• Sprout Social releases first non-developer bot-building platform for Twitter
• YouTube tops 1.5 billion logged-in viewers every month
• Get answers to your content marketing questions
• Save the Date: SMX East is back in NYC Oct 24-26
• How SEO can create budget efficiencies in paid search campaigns

Search News From Around The Web:

Link Building

• Building links and coverage on the nationals! Brands that achieved it this week, Branded3
• Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday, Moz
• How to Break Down Your Competitor’s Internal Link Strategy, SEM Rush

Searching

• Google Home Is 6 Times More Likely to Answer Your Question Than Amazon Alexa, AdWeek
• Search Destinations by Emoji, www.kayak.com

SEO

• 7 Essentials to Make Perfect SEO Reports for Your Clients, Search Engine Journal
• Avoid these site structure mistakes!, Yoast
• Google Says Moving A Site Won’t Help A Site Impacted By Panda, Search Engine Roundtable
• Google: Parameter Handling In Google Search Console Is A Big Gun, Search Engine Roundtable
• SEO best practices for every page on your site, Vertical Leap
• Use The Google Search Console API? Refresh The Last Day Of Data, Search Engine Roundtable
• Using CAPS or Lower Case Letters in URLs for Google SEO Purposes, The SEM Post

SEM / Paid Search

• Google’s Maximize Conversions Bidding Strategy, PPC Hero
• Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?, AdGooroo
• New Report: Retail’s 25 Most Abused Brands in PPC, Brandverity

Search Marketing

• Video: Google Mobile First Index Hints, Google Posts Live, Google Job Search & The SEO Movie, Search Engine Roundtable