What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Topic: Greg Gifford
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.
This day in search marketing history: February 1
Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
This day in search marketing history: January 29
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
Google rolling out cars for sale in Google Business Profiles
US-based dealerships can now add all their inventory to their local business profile in Google.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.
SMX Overtime: When to use the Q&A in Google My Business and how to keep it fresh
SEO expert Niki Mosier of Two Octobers shares insights about managing Q&A and when it makes sense to add a service menu.
Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google's review gating policy.
Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO
Learn more about local SEO from the super passionate and smart Greg Gifford.
Local SEOs mixed, some peeved at idea of paying for Google My Business services
They recognized the logic – but many had strong criticisms.
SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin Bing and Yahoo saw search ad spend jump 32 percent […]
SearchCap: Santa trackers, Google AJAX crawling & our community corner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Santa Tracker is live, counting down the days until Christmas with holiday games & resourcesDec 4, 2017 by Amy Gesenhues This year’s Google Santa Tracker comes with coding games, an […]
SearchCap: Canada courts with Google, Google Maps sharing & SEO ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US court orders Google not to comply with Canadian court’s order delisting search resultsNov 3, 2017 by Greg Sterling The US court agreed with Google that implementation of the Canadian court’s […]
SearchCap: Google home service ads, Google Image SEO & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home service ads come to the East Coast & open up to more service categoriesJul 17, 2017 by Ginny Marvin The local home services ad product is now available in […]
SearchCap: Google Posts live, Google purges medical records & search pics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts now live for all Google My Business usersJun 22, 2017 by Barry Schwartz After much anticipation, Google Posts is finally available to all small businesses. The content will appear […]
SMX Advanced keynote: Google explains mobile-first, featured snippets data & more
Google's Gary Illyes sits down with Search Engine Land's founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics.
SearchCap: Bing local bots, Yelp conversion & Google I/O recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The […]
SearchCap: Bing Shopping feeds, Google HTTPS & local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise stores are failing to appear […]
SearchCap: Google image search bug, local insights & post-rank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in the Google Search Console Search […]
SearchCap: Bing Ads Editor updates, local ranking & SEM accounts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]
SearchCap: Google Assistant, local finder test & Bing hospital finder
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to roll out across newer smartphonesFeb 27, 2017 by Greg Sterling The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0. 5 ways you […]
SearchCap: Google News AMP, LSA survey & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google AMP results in Google News more than doubleJan 30, 2017 by Barry Schwartz Want your content to be found by mobile users in Google News? Well, it seems like […]
SearchCap: Microsoft HomeHub, Google extremism & Black Friday ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 local search insights of 2016Dec 5, 2016 by Wesley Young Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that […]
SearchCap: Google Penguin links, link labels & RGB to Hex answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin looks mostly at your link source, says GoogleOct 10, 2016 by Barry Schwartz When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their […]
SearchCap: Google restricts Keyword planner, quality score changes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially throttling Keyword Planner data for low spending AdWords accountsAug 13, 2016 by Greg Finn Not a big AdWords spender? You may notice a lack of data in your Keyword […]
SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps showing how long people typically spend at a store or venueJul 18, 2016 by Barry Schwartz New feature shows you time based on crowdsourced location data. Google rolling out […]
Google clarifies Keyword Planner doesn’t require an active campaign
Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.
SearchCap: Google AdWords texting ads, Google health expands & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords testing click to SMS ad extensionJun 17, 2016 by Barry Schwartz Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing […]
SearchCap: Google Search Analytics sets, AdWords updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you group your sites together with property setsMay 23, 2016 by Barry Schwartz One of the most asked-for Google Search Console feature requests is now live. […]
SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is completely redesigning AdWords: Offers first peek Mar 28, 2016 by Ginny Marvin The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. […]
Get Your Local On At SMX West & Local Search Workshop In San Jose
Join the pre-conference workshop for a broader and deeper dive into local.
SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search iOS App Adds “I’m Feeling Curious” To 3-D TouchFeb 1, 2016 by Barry Schwartz Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling […]