OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
Topic: Adweek
OpenAI tests Ads Manager as ChatGPT ad business takes shape
OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.
Google denies ads are coming to Gemini in 2026
Google's Dan Taylor ripped the story, saying 'there are no ads in the Gemini app and there are no current plans to change that.'
Google officially shuts down Privacy Sandbox
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
New Really Simple Licensing standard could make AI pay
A new licensing standard – Really Simple Licensing (RSL) – aims to let web publishers set terms on how AI systems use their content.
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative
Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more.
Google is exploring ads in new AI Mode
Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance.
OpenAI may pay Reddit $70M for licensing deal
We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.
Perplexity expands publisher ad revenue sharing program
Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.
Google tests new AI tool for large advertisers
The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.
Reports: Perplexity ads to launch in Q4
A pitch deck reveals new details about Perplexity's advertising plans – including video ads and sponsoring related questions.
Walmart Connect opens up to small and non-endemic advertisers
By opening Walmart Connect's doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.
Report: Perplexity plans to sell ads
Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Google SGE could cost publishers $2 billion in ad revenue
The Search Generative Experience could cause search traffic to drop by up to 60%, leading to a decrease in digital ad revenue.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google's ads appearing alongside potentially harmful content.
Transforming agencies into profit powerhouses with client retention
Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come.
Google accused of downplaying ad price manipulation
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested by the search engine.
TikTok Shop tests visual search feature
Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content marketing.
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
Snapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall […]
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
Google opens up to fantasy sports ads in the U.S.
The policy change allows fantasy sports services to advertise on properties such as Google Search and YouTube.
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?
Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance.
SearchCap: Google Posts live, Google purges medical records & search pics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts now live for all Google My Business usersJun 22, 2017 by Barry Schwartz After much anticipation, Google Posts is finally available to all small businesses. The content will appear […]
SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on the home button. 7 changes […]
SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All About The Changes To Google’s Ad Layout On Desktop Search ResultsFeb 22, 2016 by Ginny Marvin A look at what is changing and what is not on Google desktop […]
SearchCap: Day Of The Dead Google Doodle, A PPC Agency View Of Ad Blocking & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Day Of The Dead Google Doodle Marks The Mexican Holiday Devoted To Departed Souls Nov 2, 2015 by Amy Gesenhues Today’s Google logo has been replaced with an illustrated “string of […]
SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Search Engine Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and […]
Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as online in other cities. I believe branding is important for Foursquare, so this […]
SearchCap: Microsoft Catapult, Facebook Mobile Graph Search & Bing Ads Express Closes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration We’ve been saying that it is just a matter of time for Facebook’s Graph Search […]
SearchCap: The Day In Search, January 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its […]
Are Google Searches The Best Way To Highlight Discrimination Against Women?
The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world; but, is using Google’s autocomplete feature the best way to do it? UN Women, a UN entity formed in July 2010 that focuses on gender equality and women’s rights, revealed a new ad campaign this week that […]
SearchCap: The Day In Search, October 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Intros Android App For Managing Google Places Listings Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the […]
Homeward Bound: A Great Long-Form Ad For Google Maps
One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he later does wake […]
SearchCap: The Day In Search, March 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Primer On How To Get The Most Out Of Sitemaps Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process […]
SearchCap: The Day In Search, March 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WATCH: Google Now Shows Live Examples Of Spam Removed From Its Search Results In Google’s new How Search Works, Google is showing real live examples of spam that was recently removed […]