SearchCap: Google quality drop, Google search tags & a doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• A deep look at Google’s biggest-ever search quality crisis
  Apr 3, 2017 by Danny Sullivan

  Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?

• Google testing ‘tags’ label in search results snippets
  Apr 3, 2017 by Barry Schwartz

  A new Google experiment updates the search results snippets to show tags related to the page. But these tags don’t seem to do much of anything.

• Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers
  Apr 3, 2017 by Amy Gesenhues

  Khan designed Chicago’s 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world’s tallest building.

• SEO and social: 1 + 1 = 3
  Apr 3, 2017 by Eric Enge

  Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.

• Join us for SMX Advanced! Register now & save $500.
  Apr 3, 2017 by Search Engine Land

  The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. Panel discussions and interactive Q&A sessions that solve the complex search marketing hurdles you’re facing and inspire you with new ideas. Demos from more […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
• Start thinking now about how to tug at the heartstrings of your holiday shoppers
• Google Customer Reviews launches, replacing Google Trusted Stores program
• Join us for SMX Advanced! Register now & save $500.
• 39 questions with Google at SMX West
• The newest addition to the marketing mix’s Ps: Proximity
• The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
• Businesses can now request customer locations within Twitter Direct Messages
• Getting the most bang for your buck: 11 CRO opportunities
• [Reminder] Live webinar – Content Attribution: Identifying content that converts
• ISPs and mobile carriers vow not to sell user browsing histories — for now
• Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
• Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement
• Countering header bidding, Google drops its ‘last look’ advantage
• Why some brands are letting Amazon handle their e-commerce operations
• Yes, I want to take care of your spam problem for you

Search News From Around The Web:

Industry

• Dentsu Aegis Network US Acquires Leapfrog Online to Join Global Digital Performance Agency iProspect, Press Release

Local & Maps

• Google shuts down Google Maps’ editing tools, Ars Technica

Searching

• Answer: Where in the world am I?, SearchReSearch

SEO

• 3 Tips on Using SEO to Get Your Small Business Noticed Online, MarTech Advisor
• Focus on These 4 Best Practices for Improved SEO Results, Online Marketing Blog
• Google Admits There Were Other Updates Around The Release Of Fred, Search Engine Roundtable
• Google Says Bulk Quality = Low Quality In Search Rankings, Search Engine Roundtable
• Google Says Sitemap Priority Field Is "A Bag Of Noise", Search Engine Roundtable
• How to Get Your Site Back on Track After an SEO Rankings Drop, Search Engine Journal
• Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started, Moz
• The REAL Impact of RankBrain on Web Traffic: The CMO’s Ultimate Guide to Optimizing for AI in Search, BruceClay.com
• Was There A Google Update On March 30th?, Search Engine Roundtable
• What has Branded3’s Stardoll got to do with Google Phantom?, Branded3

SEM / Paid Search

• Bidding Up on Competitor Terms: Results and Takeaways, 3Q Digital
• Google Customer Reviews: receive and share customer feedback while earning seller ratings, Inside AdWords

Search Marketing

• Social Promotion Scheduling: Why Social Promotion Is Never One and Done, Stone Temple