SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery

  Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl.

• Quality Content Factors: A List That’s Actually Helpful

  We’re all chasing “quality content,” but what does that actually look like? Columnist Nate Dame explores 20 concrete characteristics of great content.

• 3 Steps To Optimizing Local Paid Search

  Columnist Benjamin Vigneron explains how to localize your messaging and optimize your budget across your best performing locations in Google Enhanced Campaigns.

• 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

  Guest blogging may not be a great link building strategy anymore, but columnist Jayson DeMers reminds us that it’s still a valuable tactic.

• Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages

  Google adds support for web pages that dynamically change their content based on IP origin or language settings.

• Want To Speak @ SMX London? Here’s How

  The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2015. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Earnings: Social Network Checks In With Its First $10-Billon Year
• Newcastle Brown Ale Hijacks Super Bowl With Hilarious #BandOfBrands Stunt
• Candy Brands Gain Share Of Voice On Super Bowl Searches
• Facebook Wants To Host Your Super Bowl Experience
• Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years
• Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
• The Valentine’s Day Shift: How To Make A Love Connection With Your Consumers
• 6 Inbound Marketing Techniques Every Business Should Use
• Up Close With Snapchat’s New “Discover” Feature
• PlayStation #20YearsOf Play Celebrates Brand’s 20th Anniversary With Video Of Fan Tweets

Search News From Around The Web:

Industry

• Google AdWords Reporting & Analytics Meetup On February 5th In San Francisco, Search Engine Roundtable
• Learn From Dana Lookadoo, Support Her Medical Fund, Moz
• SMX West ’15 Series: Diving into SEO with Googler Gary Illyes, BruceClay.com

Local & Maps

• Google Earth Pro now Free?, Google Earth Blog

Link Building

• 7 Proactive Ways to Get Backlinks That’ll Actually Boost Your Traffic, quicksprout.com
• Can You Escape Penguin Simply by Getting Good Links?, Search Engine Watch
• What Link Building Tactic Is Going To Get Flamed Out Next?, pointblankseo.com

Searching

• Google Translate Gets Rid of Gay Slurs, ABC News
• Ultimate Checklist When Switching Hosting For SEO, Ignite Visibility
• A Comprehensive List of Search Engines, www.searchenginejournal.com
• Can KAYAK Predict the Winner of the Big Game…Again?, KAYAK
• Google Displaying Knowledge Graphs for Highly Competitive – and Spammed – Search Queries, The SEM Post
• Google’s Answers Show Date Information, Google Operating System
• Search Challenge (1/28/15): Mapping the discovery of the sea cow and the jay, SearchReSearch
• Upgrade to the New Yahoo Search on Firefox, Yahoo Search

SEO

• 5 SEO Tools To Make Your Life Easier, SEMrush Blog
• Demystifying SEO with experiments, Making Pinterest
• Google Says The Next Penguin Update Should Be Sooner, Search Engine Roundtable
• Google Webmaster Tools: Search Traffic, Yoast
• How to Boost Your Local SEO Rankings with Google+, SEMrush Blog
• How to Tell if Your Site Has Been Hit with a Google Penalty, SEMrush Blog
• Why #SEOscience Is Always a Massive Fail, The SEM Post

SEM / Paid Search

• Updated RMF Schedule and Non-Compliance Fees on the AdWords API Rate Sheet, Google Ads Developer Blog
• What is ILoveVitaly Referral Spam in Google Analytics?, ignitevisibility.com

Search Marketing

• How to do Keyword Research in 90 Minutes, Moz