SearchCap: The Day In Search, January 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AdWords Preview Tool Gets Mobile-Focused Facelift

    Ever wonder how your AdWords ads look on different devices in different places? Google has added some features to its AdWords Preview tool in an effort to address these issues. In keeping with Google’s effort to monetize searches on mobile devices, changes to the tool are designed to help marketers aiming to optimize mobile ads. [...]

  • Google Sets Sights On Content Farms In 2011

    Google has fired a warning toward “content farms” — you’re in our anti-spam sights in 2011. That message was made loud and clear in Matt Cutts’ blog post today, a post in which Google also says its search quality has improved due to new spam fighting techniques. Cutts points out that Google has already taken [...]

  • A Day In The Life Of A Paid Search Marketer

    Not everyone who deals with search engine marketing is a full-time SEMer. There are vendors, publishers, small business owners who dabble in the art, brand managers who oversee agency teams, etc. So what do full timers do all day? There’s plenty to do…such as: Managing delivery (pacing) Testing and Optimizing for performance Building keyword and [...]

  • Findability, SEO, And The Searcher Experience

    Do you know the key components of a positive searcher experience? Usability and findability are crucial…but there are other critical elements.

  • Search In Pictures: GoogleBot T-Shirt, Yahoo Rodeo & Yahoo Rubber Duckies

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. GooglePlex Bikes: Yahoo Rodeo Clowns: Yahoo Mobile Cereal Car: Fear Google Signs: Google iPhone Quilt: GoogleBot [...]

  • Google Says Search Quality Improved With New Spam Detection

    Matt Cutts, a Google engineer working on search quality, wrote at the Google Blog that Google has recently released a new spam detection classifier to help prevent “spammy on-page content” from ranking highly in the Google search index. None of this comes as a surprise, Matt told us Google would be stepping up their search [...]

  • Google Turns To Page: The Day Two Narrative

    Google’s co-founders have long admired Apple CEO Steve Jobs, even though they now compete directly with his company. So I couldn’t help thinking that Jobs helped inspire yesterday’s announcement that Larry Page was taking over the helm at Google. (Jobs himself turned over the reins of his company this week to COO Tim Cook out [...]

  • Small Google Navigation Element Changes

    There were two Google navigation changes that people have started to notice. The first was making the Google search left hand bar more compact and the second was changing the menu choices in the top menu while in Gmail. Google Operating System reported the more compact version of the Google web search side bar. Google [...]

  • First Google Toolbar PageRank Update Of 2011

    Google has updated the PageRank values of many sites within the Google Toolbar. This is the first toolbar PageRank update of the year, and arguably the first one in almost 9 months. There have been minor updates, where some sites have seen their PageRank change during 2010, but I believe the last huge PageRank update [...]

  • A To Do List For Google’s New CEO Larry Page

    Welcome back, Larry! When you were last CEO of Google in 2001, the company was a much loved scrappy underdog with a bright future. Ten years later, you’re coming back to the helm. Things have changed. You’re soon to be steering a massive battleship that’s taking on water from a number of hits over the [...]

  • Confirmed: Google Readies “Google Offers” Groupon Clone

    Google has confirmed that it is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon. Google has told Search Engine Land: Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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