SearchCap: The Day In Search, March 31, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Launches Foursquare Everywhere, World Tour & Oodle Rental Apps Bing Maps is keeping busy at the Where 2.0 conference today, making several announcements and product rollouts. Here’s a rundown […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Maps Launches Foursquare Everywhere, World Tour & Oodle Rental Apps
Bing Maps is keeping busy at the Where 2.0 conference today, making several announcements and product rollouts. Here’s a rundown of those announcements, and links to the Bing Maps blog posts will be at the end. First up is the Bing Maps World Tour, which shows all of the imagery updates that Bing Maps has pushed […]
- Google Launches Lab For New Advertising Products
Google has announced a new lab-type area called Google Ad Innovations, which is where it’ll “show you some of our latest ideas around advertising technologies and get your feedback.” Think of it as Google Labs for Ads. There are currently 10 “innovations” listed, and each one has its own landing page with additional information, a demo […]
- Twitter: How Our New ‘Top Tweets’ Works
As Twitter continues to roll out its new home page, more users — new and old — are being exposed to the new “Top Tweets” feature. As we said yesterday, Top Tweets shows a collection of recent messages that scroll every couple seconds. That’s what it does, but the bigger question is, How does it work? For […]
- Yahoo Shutters Its Yahoo Publisher Network
In a sign of continued trimming at Yahoo, the company has announced that it’s closing the Yahoo Publisher Network (YPN) — Yahoo’s counterpart to Google’s Adsense — as of April 30. YPN was launched about five years ago, but never formally advanced beyond the “beta” label. A Yahoo spokesperson gave us this statement confirming YPN’s closure: Yahoo! […]
- Feeding The Content Marketing Dragon
A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain. Dragons can be fierce protectors, too. The magic of the content marketing dragon is lead generation, lead nurturing, and SEO (especially if your dragon has a long tail.) But if you’re going to own […]
- “Not Done Yet” – A Tale Of 2 Years, 3 Landing Pages & 6X Conversion Improvement
Quick question: how much conversion improvement is enough? Would hitting your industry’s average conversion rate convince you to rest on your laurels? If you doubled your old performance, would you stop there? Hopefully not. This case study is an example of why you should never consider your conversion work done, even after impressive gains. Case Study […]
- A Novel Idea: Branding Your Search Ads With Your Brand Name
When a consumer does a search for your brand, shouldn’t you be branding? It may sound like an obvious question, but you might be surprised how many brand owners are squandering an incredibly valuable opportunity to connect with their customers. Wikipedia defines “brand” as a name, sign, symbol, slogan or anything that is used to identify […]
- Google Enables Mobile AdWords Access On Smartphones
Google has now enabled access to the AdWords dashboard and other features for smartphone users. It’s configurable and provides on-the-go access to account data and stats. The new mobile interface is currently available for iPhone, Android and Palm/WebOS users. You can access AdWords for Mobile by visiting https://adwords.google.com/dashboard/Dashboard on your mobile browser. There’s more discussion, including […]
Search News From Around The Web:
Applications & Portal Features
- Groups planned outage: April 1, www.ygroupsblog.com
Business Issues
- French publisher Gallimard to sue Google, www.thebookseller.com
- ‘70% Chance’ Apple Builds Its Own Search Engine In The Next Five Years: Munster, www.businessinsider.com
- Foursquare CEO: We’ll Hit 1 Million Members In A Few Weeks, Wall Street Journal
- Journalists in China say Yahoo accounts hacked, www.msnbc.msn.com
- LinkedIn set to open shop in Canada, www.theglobeandmail.com
- With Hirings, Yahoo Steps Up News Coverage, New York Times
Local, Maps & Mobile
- Bing – Bing Maps at Where 2.0 2010, www.bing.com
- Planning your public transit ride doesn’t have to be a drag, Google LatLong
- Service Industry Reviews: Top 5 Sites Picked Up by Google’s Local Business Center, ezlocal.com
Paid Search & Contextual
- 7 MS Adcenter Improvements I Dream About, Search Engine Journal
- A Look at Ad Sitelinks, Rimm Kaufman
- Bridging the gap: The Anatomy of an Advertising Campaign, Inside AdSense
SEM Industry
- 2010 Search & Social Awards : Nominate Your Blog!, Search Engine Journal
- Why SEOs Got Into SEO? Poll Results, Search Engine Roundtable
SEO & SEM
- URL removal explained, Part I: URLs, googlewebmastercentral.blogspot.com
- B2B SEO – Common Mistakes, Online Marketing Blog
- DNS Verification FTW, googlewebmastercentral.blogspot.com
- KPI’s and Monthly Objective Metrics for People Who Do SEO, SEOmoz
- Review Solicitation – Dumb and Dumber, Mike Blumenthal
Social Media
- 10 Key Sales Metrics to Track, www.radian6.com
- 10 Ways to Increase your Twitter Followers & 10 Essential Tools to do it, www.stateofsearch.com
- 5 Things You May Not Be Leveraging for Twitter, BruceClay.com
- 5 Ways Twitter’s New Homepage Schools Yours, Outspoken Media
- The Next Big Thing in Social Media – Using Your Brain, WebProNews
- Twitter Growth Rate is Higher Outside of US, www.webanalyticsworld.net
Video, Music & Image Search
- YouTube To Roll Out New Design For All Video Pages Today, TechCrunch
- YouTube’s New Streamlined ‘Watch’ Page Boosts Engagement By 7%, TechCrunch
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
