SearchCap: The Day In Search, March 31, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Maps Launches Foursquare Everywhere, World Tour & Oodle Rental Apps

    Bing Maps is keeping busy at the Where 2.0 conference today, making several announcements and product rollouts. Here’s a rundown of those announcements, and links to the Bing Maps blog posts will be at the end. First up is the Bing Maps World Tour, which shows all of the imagery updates that Bing Maps has pushed [...]

  • Google Launches Lab For New Advertising Products

    Google has announced a new lab-type area called Google Ad Innovations, which is where it’ll “show you some of our latest ideas around advertising technologies and get your feedback.” Think of it as Google Labs for Ads. There are currently 10 “innovations” listed, and each one has its own landing page with additional information, a demo [...]

  • Twitter: How Our New ‘Top Tweets’ Works

    As Twitter continues to roll out its new home page, more users — new and old — are being exposed to the new “Top Tweets” feature. As we said yesterday, Top Tweets shows a collection of recent messages that scroll every couple seconds. That’s what it does, but the bigger question is, How does it work? For [...]

  • Yahoo Shutters Its Yahoo Publisher Network

    In a sign of continued trimming at Yahoo, the company has announced that it’s closing the Yahoo Publisher Network (YPN) — Yahoo’s counterpart to Google’s Adsense — as of April 30. YPN was launched about five years ago, but never formally advanced beyond the “beta” label. A Yahoo spokesperson gave us this statement confirming YPN’s closure: Yahoo! [...]

  • Feeding The Content Marketing Dragon

    A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain. Dragons can be fierce protectors, too. The magic of the content marketing dragon is lead generation, lead nurturing, and SEO (especially if your dragon has a long tail.) But if you’re going to own [...]

  • “Not Done Yet” – A Tale Of 2 Years, 3 Landing Pages & 6X Conversion Improvement

    Quick question: how much conversion improvement is enough? Would hitting your industry’s average conversion rate convince you to rest on your laurels? If you doubled your old performance, would you stop there? Hopefully not. This case study is an example of why you should never consider your conversion work done, even after impressive gains. Case Study [...]

  • A Novel Idea: Branding Your Search Ads With Your Brand Name

    When a consumer does a search for your brand, shouldn’t you be branding? It may sound like an obvious question, but you might be surprised how many brand owners are squandering an incredibly valuable opportunity to connect with their customers. Wikipedia defines “brand” as a name, sign, symbol, slogan or anything that is used to identify [...]

  • Google Enables Mobile AdWords Access On Smartphones

    Google has now enabled access to the AdWords dashboard and other features for smartphone users. It’s configurable and provides on-the-go access to account data and stats. The new mobile interface is currently available for iPhone, Android and Palm/WebOS users. You can access AdWords for Mobile by visiting http://adwords.google.com/dashboard/Dashboard on your mobile browser. There’s more discussion, including [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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