SearchCap: The Day In Search, April 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Danny Sullivan’s Preview Of The SMX Advanced 2009 Search Marketing Conference

    In about two months, Search Engine Land’s SMX Advanced search marketing conference returns to Seattle, running June 2 & 3. Parents are supposed to love their children equally, but I have to confess — of all our SMX events, this is my favorite one. In this post, I want to share more [...]

  • A Big Bunch Of Link Building Ideas

    Over the last couple of weeks I’ve come across some great link building discussions, techniques and Twitter tools I wanted to share here. I also wanted to mention a foundational linking tactic we’re using and seeing great results from. Let’s start with a valuable tip I found on one of the SEO forums . The value of outbound links The topic of outbound [...]

  • Google News Shows News Spikes On Timeline

    Google Operating System spotted that Google News started to add timelines to their news clusters. For example, if you search for obama in Google News and then click on the link “all ### news articles,” you will then be taken to the cluster of news items on that topic. That news cluster shows [...]

  • Google Image Search Adds Search Suggestions

    A week after Google pushed search suggestions globally, Google has added search suggestions to Google Image Search. Now, if you visit Google Image Search and start typing in a query, Google will offer you suggestions. I tried typing in red, expecting red rose, which I got, but then I saw redtube, which is a pornography [...]

  • AP Becomes “Bad Cop” To “Protect” Newspaper Content Against “Misappropriation”

    The Associated Press announced an aggressive new policy whereby it is going to try and get more money for newspaper content online or take legal action against “copyright violators” and those that won’t pay. From the AP’s own press release: The Associated Press Board of Directors today announced it would launch an industry initiative to protect [...]

  • Insight Into How Google Values Different Link Types

    A new video by Google’s Matt Cutts may give us some insights into how Google may treat links from different segments of sites, differently. In the video, Matt explains that Google doesn’t necessarily look to valuing a link from a blog more than a link from a forum. However, Matt does seem to [...]

  • Building An Ad Attribution Model? You Need More Than Simple Math

    Increasingly, savvy search marketers believe that the traditional approach of giving conversion credit to the last ad click is a flawed attribution method. Therefore, many of you have investigated or invested in technology that allows you to track beyond the last ad that is clicked so that you can perform attribution over the team of [...]

  • Search Month: March 2009 Search News, In Review

    Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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