SearchCap: The Day In Search, April 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Danny Sullivan’s Preview Of The SMX Advanced 2009 Search Marketing Conference
  

  In about two months, Search Engine Land’s SMX Advanced search marketing conference returns to Seattle, running June 2 & 3. Parents are supposed to love their children equally, but I have to confess — of all our SMX events, this is my favorite one. In this post, I want to share more [...]

• A Big Bunch Of Link Building Ideas
  

  Over the last couple of weeks I’ve come across some great link building discussions, techniques and Twitter tools I wanted to share here. I also wanted to mention a foundational linking tactic we’re using and seeing great results from. Let’s start with a valuable tip I found on one of the SEO forums . The value of outbound links The topic of outbound [...]

• Google News Shows News Spikes On Timeline
  

  Google Operating System spotted that Google News started to add timelines to their news clusters. For example, if you search for obama in Google News and then click on the link “all ### news articles,” you will then be taken to the cluster of news items on that topic. That news cluster shows [...]

• Google Image Search Adds Search Suggestions
  

  A week after Google pushed search suggestions globally, Google has added search suggestions to Google Image Search. Now, if you visit Google Image Search and start typing in a query, Google will offer you suggestions. I tried typing in red, expecting red rose, which I got, but then I saw redtube, which is a pornography [...]

• AP Becomes “Bad Cop” To “Protect” Newspaper Content Against “Misappropriation”
  

  The Associated Press announced an aggressive new policy whereby it is going to try and get more money for newspaper content online or take legal action against “copyright violators” and those that won’t pay. From the AP’s own press release: The Associated Press Board of Directors today announced it would launch an industry initiative to protect [...]

• Insight Into How Google Values Different Link Types
  

  A new video by Google’s Matt Cutts may give us some insights into how Google may treat links from different segments of sites, differently. In the video, Matt explains that Google doesn’t necessarily look to valuing a link from a blog more than a link from a forum. However, Matt does seem to [...]

• Building An Ad Attribution Model? You Need More Than Simple Math
  

  Increasingly, savvy search marketers believe that the traditional approach of giving conversion credit to the last ad click is a flawed attribution method. Therefore, many of you have investigated or invested in technology that allows you to track beyond the last ad that is clicked so that you can perform attribution over the team of [...]

• Search Month: March 2009 Search News, In Review
  

  Search Month is an exclusive monthly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land from the previous month. Below are top stories organized by topic that happened over the past month. Each topic (or Search Engine Land column) is also a link, where you [...]

Search News From Around The Web:

Applications & Portal Features

• A.P. Moving to Halt Use of Articles on Web Sites, New York Times
• RSS and SEO – Raising the Bar, FeedBlitz News

Business Issues

• Industry Moves: Google Game Vet Bernie Stolar Heads To GetFugu, paidContent.org
• Time Warner Getting Ever Closer To Spinning Off AOL, paidContent.org
• Academics, Citing Public Interest, Plan To Intervene in Google Book Search Settlement, Library Journal
• Google CEO Calls for New Web Journalism, Wall Street Journal
• Google to Announce First Quarter 2009 Financial Results, Google

Local, Maps & Mobile

• Google Voice App Comes to iPhone and iPod Touch Soon, Gizmodo
• Gmail gets a new engine for iPhone and Android-powered devices, Official Google Mobile Blog
• Google Maps adds Comment/Review Posting Policy, Mike Blumenthal
• Google Putting Battered Women At Harm?, Search Engine Roundtable
• Mobile Web Calendar for iPhone and Android, now with event management, Official Google Mobile Blog

Link Building

• Five Tips For Getting More From Your Backlinks, Search Engine Journal
• 21 Tips to Earn Links and Tweets to Your Blog Post, SEOmoz
• SEO: Do Link Builders Need To Know It?, Search Engine Journal
• When Is The Best Time To Send Out Link Requests, Search Engine Roundtable

Paid Search & Contextual

• Analytics and AdWords tips – Part 1 of 4, Inside AdWords
• The 9 Step Guide to Get Some Structure Into Your PPC Life, adCenter Blog for Advertisers
• A clarification on ad serving, Inside AdSense
• Ad Text Testing – a PPC Manager’s Constant Friend and Companion, PPC Hero
• Adgregate Markets Scores Distribution Deal With Google’s DoubleClick, TechCrunch
• Advertising That Resonates, SEO Book
• More Google AdSense Reporting Issues, Search Engine Roundtable
• Which Form of Advertising is More Efficient & Effective?, SEO Book
• Why The AdWords Starter Edition Is Bad For Business, Search Engine Journal

Searching

• Google Considering Improving Google Cache HTML Rendering, Search Engine Roundtable

SEM Industry

• SEO Conferences’ Sexy Makeover, BruceClay.com

SEO & SEM

• Google’s Search-based Keyword Tool: Monetize The Long Tail of Search, Avinash Kaushik
• Domaining and SEO Revisited, Again, John Andrews
• How to Grow Your Google Authority, chrisg.com
• How To Write Great Headlines, Solid Cactus
• SEO Basics: 6 Tips for Google Webmaster Tools, Online Marketing Blog
• The 4.5 Personas Of My SEO Site, seoroi.com

Social Media

• Taking Social Media Beyond the “Top 10 List”, 97th Floor
• Thanks for Your Patience, Twitter Blog
• Are All of Your Eggs in One Social Media Basket?, Marketing Pilgrim
• Twitter follow software – OK or not?, danperry.com

Video, Music & Image Search

• The grand opening of Yahoo! Music, Yodel Anecdotal

Web Analytics

• Regular Expression Tips and Tricks, Google Analytics Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Using Twitter To Manage Online Brand Reputation
• Google’s One-Line Sitelinks Explained
• Why could Google die? Read this!
• Five Tips For Getting More From Your Backlinks
• Google's Love For Newspapers & How Little They Appreciate It
• Taking Social Media Beyond the “Top 10 List”
• Didn’t attend IM Spring Break? 23 Reasons You Should Have