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SearchCap: The Day In Search, February 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital […]

Barry Schwartz on February 1, 2013 at 4:04 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund
Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital Publishing Innovation Fund” to essentially help French media adapt to the online age. The settlement, announced today in France by President Francois Hollande and Google’s Eric Schmidt — and announced on Google’s blog — ends several […]
Search In Pics: The Google Business Card Collection, Silver Android Statue & Golden Gate Bridge Pin
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Golden Gate Bridge Google Maps Pin: Source: Google+ Ingress Badges & Patches: Source: Google+ Google Singapore’s […]
Google Submits Formal European Antitrust Settlement Proposal
Yesterday, right under the deadline, Google delivered its proposal to the European Commission (EC) in an effort to settle potential antitrust claims against the company and head off a formal enforcement action. The proposal was required to concretely address four “areas of concern” identified by the EC. Briefly, those involve “search bias” and “diversion of […]
Search Engine Land’s SMX West Rates Increase Today – Register Now!
Early Bird rates for Search Engine Land’s SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s […]
Microsoft Sued By Company That Won Patent Lawsuit Against Google In 2012
New York-based Vringo has sued Microsoft over two patents that pertain to the ranking and placement of ads in search results. The patents were originally issued in the early ’90s and owned for a long time by Lycos, which later sold them. The patents in question are 6,314,420 and 6,775,664, referred to in the complaint (below) as the […]
A Foolproof Approach To Writing Complex Excel Formulas
There comes a time in a marketer’s life when making pretty charts with a predefined dataset just doesn’t cut it. And finding the sum and average of a column of data just doesn’t satisfy you anymore. Eventually — and it’s really inevitable — you will actually have to dive deep into the data and cull […]
SEO Smackdown Round 2: Old Vs. New Search Engine Optimization
Has SEO really changed? Search engine algoholics might say “Yes!” Experienced practitioners might say, “Not really.” Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation.