SearchCap: The Day In Search, January 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens. Plus, the 49ers quarterback, Colin Kaepernick, has [...]
  • Get Me To The Gulag: Google’s Map Maker Becomes A Political Weapon On Monday, Google announced that “citizen cartographers came together in Google Map Maker” to help create a “new map of North Korea” for Google Maps. BuzzFeed was the first to point out that the new maps contained references to “gulag” and “concentration camp.” Beyond this some people on Google+ have added satirical, fake reviews to [...]
  • Google Tests B2B Market With Google Shopping For Suppliers Google is entering the B2B shopping segment with Google Shopping for Suppliers. CPC Strategy reported yesterday on the quiet roll-out, noting that the beta is open only to electrical and electronics industries at this time. The beta started about two weeks ago and is showing in the US only. Google has built Google Shopping for [...]
  • Why Big Testing Will Be Bigger Than Big Data Big data is a big topic these days, one that has made its way up to the C-suite. The CMO may not yet fully understand what big data is, exactly. But the CMO knows he or she needs a plan for how to use it. In fact, three of IDC’s Top 10 predictions for CMOs [...]
  • Retargeting Tips For Highly-Regulated Advertisers “Should or should I not include retargeting in a media plan?” is a regular question asked by clients. Although it is a fantastic technology and when used properly can drive huge results — clients are often oversold and promised the world — and it is ever so difficult for them to cut through the clutter. [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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