SearchCap: The Day In Search, July 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Making The Case For Adding Keyword Segmentation To Your SEO Repertoire

    Last month in The Forgotten SEO Strategy: Targeting Striking Distance Keywords we talked about how search professionals could approach their keyword strategy by targeting keywords based on their ranking position. Specifically, we showed how they can target striking distance keywords—keywords ranking on page 2—to obtain some quick traffic wins while simultaneously building link equity for [...]

  • Google Tests Adding Analytics Data To AdWords

    You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a limited number of accounts, as first noted by Periscopix. Google isn’t saying much about it but a spokesperson sent me [...]

  • Search In Pics: Jelly Bean Damaged, Android Mini Golf & Yahoo Snacks

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Developers Chocolate: Source: Google+ Yahoo Cafe: Source: Flickr Android Miniature Golf: Source: Google+ Jelly Bean [...]

  • New Alerts For Crawl Errors Via Google Webmaster Tools

    Google announced they are now sending out Google Webmaster Tools alerts for crawl errors. Google grouped the errors in two buckets. (1) Site Error alerts for major site-wide problems (2) URL Error anomaly alerts for potentially less critical issues The Site-Wide Problems Alerts Can Include: Your DNS server is down or misconfigured. Your web server [...]

  • No CEO News Emerges From Yahoo Shareholder Meeting

    You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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