SearchCap: The Day In Search, July 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Making The Case For Adding Keyword Segmentation To Your SEO Repertoire

  Last month in The Forgotten SEO Strategy: Targeting Striking Distance Keywords we talked about how search professionals could approach their keyword strategy by targeting keywords based on their ranking position. Specifically, we showed how they can target striking distance keywords—keywords ranking on page 2—to obtain some quick traffic wins while simultaneously building link equity for […]

• Google Tests Adding Analytics Data To AdWords

  You’ve long been able to see AdWords account data in Google Analytics, but many marketers have longed for GA data in their AdWords account, as well. Google is currently testing such a feature in a limited number of accounts, as first noted by Periscopix. Google isn’t saying much about it but a spokesperson sent me […]

• Search In Pics: Jelly Bean Damaged, Android Mini Golf & Yahoo Snacks

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Developers Chocolate: Source: Google+ Yahoo Cafe: Source: Flickr Android Miniature Golf: Source: Google+ Jelly Bean […]

• New Alerts For Crawl Errors Via Google Webmaster Tools

  Google announced they are now sending out Google Webmaster Tools alerts for crawl errors. Google grouped the errors in two buckets. (1) Site Error alerts for major site-wide problems (2) URL Error anomaly alerts for potentially less critical issues The Site-Wide Problems Alerts Can Include: Your DNS server is down or misconfigured. Your web server […]

• No CEO News Emerges From Yahoo Shareholder Meeting

  You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook To Start Rotating Ads On Static Pages
• Marketing Biz: Twitter’s Pitch, Vevo’s Warning & Bitly’s Disrespect
• Google’s CEO Back At Work After Voice Slowly Returns
• Mobile Commerce And The Future Of Affiliate Marketing
• Get Off My Lawn! Twitter, Buddy Media Launch Age-Screening Of Followers
• Buried: Digg Bought By Betaworks For A Fraction Of Its Former Value

Search News From Around The Web:

Local, Maps & Mobile

• Google Places (Google Plus for Business) now showing competitors Zagat ratings., salesjumpstart.net
• My Tracks 2.0, Google LatLong
• Reach mobile and tablet shoppers with Google Shopping, Google Mobile Ads Blog

Link Building

• Links Hurting Your Web Pages? Google Says 404 The Page, Search Engine Roundtable
• Minimize the Impact of Infographic Devaluation, justinbriggs.org

Paid Search & Contextual

• Flexible Targeting on the Google Display Network, PPC Hero

Searching

• Google’s Interactive Unit Conversion OneBox, Google Operating System

SEO & SEM

• adCenter Desktop Dashboard – Cool Charts and Graphs to Help You Improve Campaign Performance, adCenter Blog
• Bing Why do you put your time where you do?, Bing Webmaster Center blog
• Help Desk Hangout- SEO and Webmaster Academy, YouTube
• Google Help Desk Hangout On SEO & Webmaster Academy, Search Engine Roundtable
• Reach mobile and tablet shoppers with Google Shopping, Inside AdWords
• Video: Google To Discount Infographics, Tabbed Sitelinks & Google+ Migration, Search Engine Roundtable

Social Media

• SEO Visibility of Digg, Reddit, StumbleUpon & Twitter, Branded3
• The Burying of Digg, by the Numbers, Atlantic