SearchCap: The Day In Search, March 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Hot At Sphinn: DIY Link Building, ‘Sexier’ Google Analytics & More

    Is it possible — and smart — for anyone outside of link building consultants/agencies to successfully scale a link building campaign? Should a “regular Joe” follow the timeworn advice to mine competitors’ links, contact link targets and ask for links? Is that the best use of marketing time and resources? Our “Discussion of the Week” [...]

  • Sina Corp, Large Chinese Portal, Drops Google As Search Provider

    Sina Replaces Google Search Engine On Portal from the Wall Street Journal reports Google has just lost a major search syndication deal with one of Chinese largest portals. In 2007, Sina Corp partnered with Google, where Google would power the news, ads and search results for the huge Chinese portal. That deal has ended and [...]

  • Google Instant Now For Google Places

    Google has launched Google Instant Search for Google Place search results. To see this yourself, conduct a search on Google and then click on “Places” in the left-hand panel. Then type in the search box and Google Instant will predict and auto fill your searches. Here is an example query for pizza: Google continues to [...]

  • Why Quality Is The Only Sustainable SEO Strategy

    One of the most important takeaways after the Panda Update / Farmer fallout is to make your sites as high-quality and useful as possible. The next year should be interesting, as some sites invest in quality, while others try to game signals seeking shortcuts to the hard work. Both are valid, as long as you’re [...]

  • 3 Simple Strategies For Organizing Your Match Types

    When you have two or more keywords that can be triggered in your AdWords account from a search query, Google tries to show the most restrictive option. The constraints go beyond just match type to include geography, time of day, etc. However, Google does not always show exact match over phrase match and phrase match [...]

  • For Local SEO, Lack Of Call Tracking Solution Spawns Cloaking

    Referrals via phone calls have historically been challenging for marketers to assess by promotion channel, although special tracking phone numbers set up to count calls have arisen to satisfy the need. Unfortunately, using different numbers per channel can impair local SEO, and lack of an alternative option is causing some to use a potentially risky [...]

  • Lowest Rates for SMX Advanced Seattle Expire this Week

    Super early bird rates for Search Marketing Expo – SMX Advanced Seattle expire at the end of day Saturday, April 2nd. Get the lowest rates offered for the only conference designed for search marketing experts. Register today! Join us June 7-8 at Seattle’s Bell Harbor International Conference Center for an engaging and intimate conference. SMX [...]

  • Google Joins Forces With MasterCard On NFC To Test The Future Of Digital Marketing, Analytics

    Google’s Gingerbread (Android 2.3) offers near field communication (NFC) support, which can be used for both “contactless payments” and marketing purposes. People tend to think about and discuss NFC in the context of “mobile wallets” and payments exclusively but there’s a great deal more it can do. For example, Google has been testing NFC-based marketing [...]

  • Last Call To Speak At SMX Advanced London

    We’re finalizing the speaker lineup for SMX Advanced London, and there are still a few openings. We’re particularly interested in hearing from you if you can speak knowledgeably on the following topics: Essential Paid Search Power Tools Legal Update: ASA Compliance, Click Fraud, Privacy & More Refriending Google: Dealing With Penalties & Suspensions Remarketing For [...]

  • Zuckerberg In Zion: Speaks To Senator Hatch, Students At BYU

    You might wonder what in the world could bring the Harvard dropout and under-30 founder of Facebook together with the 77-year-old conservative Senator Orrin Hatch (R-UT) to talk to students and attendees at Brigham Young University earlier today. I’m still trying to figure that out myself, despite having attended the event. Overall, it was fairly [...]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry


Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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