SearchCap: The Day In Search, May 31, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Intros Instant Follow Button In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Twitter Intros Instant Follow Button
In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously, a Twitter user would have to click-through to the Web site’s Twitter.com page and click […]
- Official: Google +1 Button For Websites Comes Tomorrow
It’s official. Google’s +1 button for websites will be coming tomorrow. A launch partner accidentally tipped the news of the release to TechCrunch, and Google’s since confirmed with me that it will be happening. Google tells me that any site will be able to to add the +1 button code to their site as of […]
- What The Link Value Economy Hath Wrought
It’s often said that paid links have created a false economy. As someone who has admittedly purchased links and contributed to that, I would definitely have to agree. I’ve caught loads of heck for buying links and there have been recent high-profile slaps for sites caught buying links, but what isn’t often discussed is the […]
- The Matt Cutts Debunking Flowchart
I’ve got a long-standing promise to Google’s Matt Cutts that I’d one day do a flowchart to illustrate his decision process about when he decides to debunk some crazy allegation against Google. With a bumper crop of debunking going on by Matt, it’s time to deliver on that promise. Below, the Matt Cutts Debunking Flowchart: […]
- Bing Maps Tweaks Streetside, But Silverlight Still Needed For Best Experience
Bing Maps has added what it’s calling a “significant enhancement” to its Streetside product, but the best version remains the one that’s only available with Microsoft’s Silverlight plugin installed. According to today’s announcement, the Streetside upgrades are both structural and functional. On the structural side, Bing has eliminated what it calls “bubbles” of street-level views […]
- Complimentary Sessions at SMX Advanced Seattle: Case Studies, Best Practices & SEM Solutions – June 7-8
Invigorate your online marketing with real-life insights and best-of-breed solutions. Attend Plus Sessions at SMX Advanced Seattle! Plus sessions are FREE when you pre-register before June 6 for an Expo+ Pass! Expo+ passes are $50 at the door. Plus sessions are produced by our sponsors and partners. Here’s the line up: Tuesday, June 7 – […]
- Why PageRank Isn’t A Useful Metric For International Link Building
Do we need to look at different ways of thinking about Page Rank in international markets — especially when it comes to link building? New data suggests a significant variety of link graphs between countries — which link builders need to build into their strategies and planning.
- The Difference A Company’s Size Makes In Social Media
Maybe the size of a company has never been pondered by the employees or consultants who are managing their social media campaigns. However, whether or not a company is considered a small business or a big company can make a significant difference in overall strategy, timeliness, and overall presence on social networks like Facebook, FourSquare, […]
- Google Tests New Colorful iPhone Search Design
PhoneArena.com has screen captures of a new Google search interface designed for the iPhone and maybe other mobile devices, such as Android, Palm Pre and others. The interface uses colorful app-like icons at the top of the search bar, instead of small blue tabbed links on the current interface. It does push down the search […]
Search News From Around The Web:
Business Issues
- Google CEO’s ‘green’ house has neighbors seeing red, Mercury News
- Exclusive: Yahoo, Alibaba reach deal over Alipay: sources, Reuters
- Yahoo’s Board Likely To Let The Clock Run Out On Carol Bartz, Business Insider
Local, Maps & Mobile
- Is Google Figuring Out When Many Businesses Share One Address?, Small Business SEM
- New: Elsevier Enriches Online Articles with Google Maps, infodocket.com
Link Building
- 3 Effective Ways To Jumpstart Your Link Building, linkspiel.com
- Head Smacking Tip #20: Don’t Ask Sites for Links. Find People and Connect., SEOmoz
- Why SEO Link Building Strategies Look More Pathetic Than Ever, SEO Theory
Paid Search & Contextual
Searching
- "UCSB Digital Library Brings Holdings From Special Collections to the Web", infodocket.com
- Chronicling America Has a New Look!, infodocket.com
SEO & SEM
- 5 steps to great content for readers and search engines, SEO Copywriting
- Bing Webmaster Tools Missing Data Bug, Search Engine Roundtable
- Can Small Businesses Really Do Their Own SEO, Michael Gray
- Communication Ad Extensions for Google AdWords, webranking.com
- Is serving Googlebot a transcript in place of a video considered to be cloaking?, YouTube
- Search Engine Optimization (SEO) Best Practice Guide, econsultancy.com
- SEO Competitive Research for top Ranking Google Websites, SEO Book
- WordPress SEO Theme Guidelines, yoast.com
Social Media
- Facebook is globally closing in to 700 million users!, Socialbakers
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Does Email Reputation Cause Penalties in Google Search Results? – According to Jake Ludington, having a large number of inactive email newsletter subscribers got him penalized in the SERPS. [Debunked by Matt Cutts in the comments]
- Are Keyword Density Percentages Killing Your Content? – Do a revisit-after every 10 or so pieces of SEO copywriting flying off your desk. Also, this article is a good link to send over when a clueless client is stuck with ancient SEO myths.
- Innovative Techniques to Simplify Sign Ups and Logins – Simple and easy to use Web forms lead to more signups, so do read this article to streamline your interactive pages.
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