SearchCap: The Day In Search, November 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Engine Market Share Remains Steady In October, comScore Says

    There wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting for the major/general search engines. The figures haven’t been posted on comScore’s website yet, but they have been distributed to industry analysts already. Here’s a look: Google: market share in October was 65.6%, down [...]

  • How Celebrity & Authority Change Link Building In SEO

    Search engines want to populate the results with quality content written by experts as acknowledged by other Internet users. Documents with links from websites that have lots of links and documents with links from websites that have high quality links get rewarded. It is no wonder that when you ask a search engine reps how [...]

  • 8 Ways Landing Pages Are Like A TV Sitcom

    Dan Harmon is the creator of the quirky quirky TV show Community (NBC). Harmon uses a unique circular device he calls an “Embryo” that defines the story arc of every show he writes. It maps the “hero’s journey” of the primary character through his or her 22 minute sitcom quest. It ensures that each episode of his [...]

  • Search Engine Land’s SMX Social Media Marketing Show Rates Increase Saturday – Register Now!

    Created your Google+ corporate page? Clients asking for theirs? What are the best practices? Will +pages impact AdWords campaigns? The introduction this week of Google+ corporate pages illustrates that constant change is the norm. Keep up; attend Search Engine Land’s SMX Social Media Marketing. You’ll get proven, actionable tactics from the marketers pioneering the field. Early [...]

  • Mobile Will Be 22 Percent Of Search Revs Next Year — Report

    Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone’s attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm’s report also contains a “less aggressive” projection [...]

  • Key Microsoft Executive Yusuf Mehdi Leaves Bing Division For XBox

    Yusuf Mehdi, who reportedly is the ” longest-running executive in Microsoft’s Online Services Division,” (which houses Bing) is heading over to the company’s Xbox division. Reasons for the shift aren’t entirely clear. But Mehdi is a key executive for “OSD” and was instrumental in the creation and successful launch of Bing. According to the internal [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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