SearchCap: The Day In Search, October 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing’s Voice Search On Xbox Now Searches The Web, Too

  Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their console. It’s part of the “new entertainment experience” that Microsoft is pushing out this week via the Xbox. Bing Voice Search has been available on the Xbox since June 2011, but it could only […]
• Webcast: Link Building Demystified – Ask the experts – LIVE!

  Webcast October 25, 2012 1PM EST – Inbound links are paramount to getting top search engine rankings. But how do you go about getting those links? And what’s more important, quantity or quality? During this webcast you can ask the experts these and your other link building questions. Register now!

• Have Keywords Stopped Being A Proxy To The Customer?

  It’s said that keywords are a proxy for a customer, right? So let’s talk about the customer. Schema this, canonical that, and black and white zoo animals… if you don’t have a search expert on payroll, you’re already behind the Joneses. I get emails like the one below all the time, this one being from […]

• The Tale Of Goldilocks & Global Search Budgeting

  In the last few articles, we focused on minimums of keyword research and measuring performance, and now we can extend that process to budgeting. With search budgets, especially for paid search, we have three different options for budgeting. As the fairly tale goes, Goldilocks samples each of the bowls of porridge to see which was the […]

• Google’s Matt Cutts Inducted Into University of Kentucky’s Hall Of Fame

  Google’s head of search spam, Matt Cutts, a name familiar to most of the readers here, was inducted into University of Kentucky’s Arts and Sciences Hall Of Fame last Friday. This was reported in the Kentucky Kernel. The article explains that Matt Cutts attended the University of Kentucky while working for the Department of Defense […]

• Google News Adds Expandable Clusters To Search Results

  Google News announced they have improved the search results in Google News to enable expandable clusters, like they have a year ago on the Google News home page. What this means is if you do a search within Google News, you will be able to expand a news cluster to see more sources. You will […]

• Mayer: Yahoo Not Planning To Invest In Local Search Right Now

  Search is a “core priority” at Yahoo, but the company isn’t planning any significant investments in local search in the near future. That’s some of what new CEO Marissa Mayer revealed today in her first earnings call since she joined the company this summer. Mayer spoke several times about Yahoo and search in general, saying […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Q3 Earnings: 36 Percent Ad Revenue Growth, 14 Percent From Mobile
• Now Playing: Video Ads Arrive On LinkedIn
• The Tablet Pricing Spectrum: Kindle Fire To Nexus 7 To iPad Mini
• Developing Your Editorial Content Calendar For 2013
• Over 45,000 StumbleUpon Lists Have Been Created, Now Coming Out Of Beta
• Live Blogging The Apple Mini Launch Event
• Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
• Report: iOS 6 Now On Majority Of Apple Mobile Devices
• Marissa Mayer Outlines Her Goals At Yahoo, Gives Frank Assessment Of Where Company Is Today
• Yahoo Beats The Street For CEO Marissa Mayer’s First Earnings Report

Search News From Around The Web:

Applications & Portal Features

• Dropbox for iOS update removes full-resolution photo limitation, adds iPhone 5 compatibility, The Verge
• Help us Test the Social API with Facebook Messenger for Firefox, Future Releases
• omg! Insider coming to your TV soon, ycorpblog.com
• One click to Docs, Sheets, and Slides, Google Drive Blog

Business Issues

• Google Defeats Trademark Challenge to Its AdWords Service, Forbes
• Google’s Death Spiral In China, Seeking Alpha
• The Google Question, Main Justice

Local, Maps & Mobile

• Apple Introduces iPad mini, Apple
• Google Maps Traffic Data Worse Since Apple Dropped Google?, Search Engine Roundtable
• Google Search Lands on Windows 8, thenextweb.com

Link Building

• 10 Post-Panda/Penguin Era Link Acquisition Strategies, Search Engine Journal
• 5 Link Building Tactics That No Longer Work, Vertical Measures
• How I Got a Link from the Wall Street Journal, SEOmoz

Paid Search & Contextual

• The Internet Split, Monday Note

Searching

• Yahoo To Offer Incentives To Search On Yahoo?, Search Engine Roundtable

SEO & SEM

• A Website with Pull: The SEO Attraction, BruceClay.com
• Author reputations for sale? An SEO future?, VerticalLeap
• Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads, Search Engine Watch
• Google Authorship Profiles: No Verification Needed?, State of Search
• Google EMD update: EMDs decline in SERPs for well over a year, IP Blog
• Google News Publisher Submission Bug With Multiple Categories, Search Engine Roundtable
• How social signals influence SEO: five things you need to know, Econsultancy
• PPC advice from a SEO expert, State Of Search
• Quick Tips on Google Algorithm Impact Detection & Resolution, SEO.com
• Scale Outreach Using Pareto’s Law, SEER Interactive
• Stop Using Google’s First Page Estimates to Set Your Bids, PPC Hero
• What makes interviews so valuable for SEO content marketing?, SEO Copywriting
• Why doesn’t Google release an SEO quality check up calculator?, YouTube

Social Media

• The (Previously) Unwritten Rules of Outreach, pointblankseo.com
• Twitter Testing Star and Like Instead of Favorite, thenextweb.com