SearchCap: The Day In Search, October 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Cats & Dogs Living Together: Bing Promotes Firefox
If you ever wanted proof that Microsoft has learned that for Bing to succeed, it needs to spread its wings beyond Microsoft, look no further than today’s news that Bing is offering “Firefox With Bing.” That’s right, Microsoft is pushing a rival browser to its own Internet Explorer. Firefox With Bing In a blog post [...]
- Google Tweaks Competition Rank In AdWords Keyword Tool To “Low,” “Medium” or “High”
Many users are now seeing a change in the way that Google’s Keyword Ranking tool is providing competition data. Instead of the traditional bars to display competitiveness, Google is now using text as the description. Up until now,this tool used small green bars to display the competitiveness of keywords. The more green in the bar, the more competitive the term [...]
- Google Launches “AdWords Premier SMB Partner Program”
Google is introducing what it calls its “AdWords Premier SMB Partner Program.” It’s essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part of its “authorized reseller” program, to which it will refer SMBs. The involved vendors get [...]
- Infographic: Half-Life Of Social Media Shares
Social discovery service StumbleUpon has released a new infographic looking at the “half-life” of content shared via its service versus Twitter and Facebook. Rather than being visible for only a few hours, StumbleUpon’s chart argues that content shared on its network gets attention for days. While the infographic comes from StumbleUpon, and so you’d expect [...]
- 5 Quick Tips To Increase Your Online Sales During This Holiday Season
The holiday spirit has kickstarted already. Agreed that there are still two months to go until Christmas, but the winter chill and the endless discussions about oncoming holidays are starting to grow. The holiday season also means you need to perform a job loved (or hated, depending on which side of fence you reside) by [...]
- Ask.com Returns To TV With Spot Emphasizing Q&A
Ask.com has a long history in TV advertising; some of it has been entertaining and some of it controversial. But the IAC-owned search engine was on a TV hiatus of sorts during the past couple of years. Now, according to AdWeek, the company is running new TV ads in San Francisco and Los Angeles. The [...]
- Ixquick Now Encrypts All Searches
Likely sensing an opportunity after Google’s recent encrypted search announcement, Ixquick — a tiny and widely unknown search engine — has announced that it will make SSL encryption the default on all searches. Ixquick says it became the first search engine to offer encrypted search back in 2009. In its announcement, Ixquick notes that the [...]
Search News From Around The Web:
- Yahoo Board Renews Emphasis on CEO Hunt, Wall Street Journal
- Ask.com Returns to TV, Cautiously, AdWeek
- Google’s Eric Schmidt: Top 10 Reasons Bureaucrats Drive Me Nuts, Forbes
- Mahalo Lays Off 25 Percent for Shift to Apps From Video, AllThingsD
- No to YESS — Yahoo Employee Satisfaction Survey Shows Morale Morass, AllThingsD
Local, Maps & Mobile
- Google Ventures-backed Nosh checks into Google Places, GigaOM
- Google Maps Bug Makes Hiking Directions Useless, Search Engine Roundtable
- Google Places Adds a Range of New UGC Features, Mike Blumenthal
- Google Places: Community Edits of Claimed Listings Are Back!, Mike Blumenthal
- Google Street View Car Blamed For Messy Streets, Search Engine Roundtable
- It’s Time for Google Places to Treat Reviews Like a Grown Up, Mike Blumenthal
- Why You Should Favor Partial Match Anchor Text Over Exact Match, Vertical Measures
- Rob Kerry: Celebrities Killed The SEO Star, SEO Book
- SAN FRANCISCO CELEBRITIES CREATE MAYOR ED LEE ENDORSEMENT VIDEO, uncrunched.com
SEO & SEM
- 16 Insights into Google’s Rating Guidelines, SEOmoz
- Conversion Rate Optimization – Emo CRO: Get the Conversion, Go for the Gut, BruceClay.com
- Google Webmaster Tools – A 101 Introduction To SEOs Reliable Companion, Search Engine People
- Helping Large Companies Benefit From SEO: 4 Easy Tips, Search Marketing Standard
- How dirty is your PPC?, Econsultancy
- SEO Tactics to Tame the Panda, SEOptimise
- SEO: Content Leads To Traffic Or Traffic Leads To Content?, Search Engine Roundtable
- Should I block Googlebot from crawling a dynamically generated calendar?, YouTube
- Twitter Quietly Rolls Out New Timeline Update, pinglio
- Sydney Google+ photowalk, Official Google Australia Blog
- Twitter, TV and You, Twitter Blog
- When Consumers Tweet Complaints, Should Brands Respond?, eMarketer
Video, Music & Image Search
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Discussion: Should SEOs Accept Clients That Compete With One Another? – Whether you're a solo consultant or part of a bigger agency, chances are good that you'll eventually be faced with this situation: the opportunity to provide consulting for two companies that are in competition with one another. In our "Discussion of the Week," we'd like to hear your advice for handling that situation. Should SEOs accept clients that compete against one another? If so, what are the best ways to deal with potential risks of doing so? The floor is open!
- Why Most Social Media Departments Fail – Where Tamar argues that many companies need to get a clue before their social media efforts can succeed.
- Authority vs. Popularity in Search Engine Rankings – When search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean in that context?
- How Google is pushing Google+ in your face – See how Google is pushing Google +…in the SERPs, on websites, in the app store, in your mailbox, etc.
- 4 Steps to Understanding the ROI of Your Newsletter – …what many businesses may not be doing on a regular basis is tracking and measuring their newsletter efforts, to ensure they get the most out of what they put into it. A newsletter should have a clearly defined purpose, goals and metrics, to ensure that all those efforts work for your business…
- New Twitter Data: Optimal Link Placement for Clicks – Good data on where to place a link within a tweet to get a higher CTR.
(Some images used under license from Shutterstock.com.)
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