Yahoo Search Testing Google Powered Search Results
Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search.
Topic: SEO Book
How To Marry Keywords & Compelling Content: In-Depth & Step By Step
Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms.
SearchCap: AdWords Bugs, Roll The Dice On Google & Product Search With The Target App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Will Now Let You Roll The Dice Ever want to roll a dice but not have one handy? Now you can just go to Google and search for [roll […]
SearchCap: The Day In Search, March 31, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down […]
Microsoft Bing Testing Showing “Alternative” Search Engines In Search Results
We’ve seen how Google may display competitive search engines in their search results, based on an EU antitrust settlement. But how will it look for Bing if they did the same thing? Aaron Wall at SEO Book posted a screen shot of what he saw Bing testing around displaying “alternative” results in the Bing search […]
SearchCap: The Day In Search, March 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by […]
Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display
Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook’s Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph […]
5 Times Google Penalized Itself For Breaking Its Own SEO Rules
Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had […]
FTC Updates Search Engine Ad Disclosure Guidelines After “Decline In Compliance”
In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a “decline in compliance” since they were first issued. The FTC posted the news today on its […]
Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?
A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links. Google Says: Advertorials, Beware! After news came out yesterday that Google […]
SearchCap: The Day In Search, October 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Making Your Site Sticky For Both Search & Social Users You are probably well aware of the benefits of making a “sticky” site. Sticky sites — engaging, well-designed sites that visitors […]
Patent: How Google May Trick Search Spammers
The SEO community has been buzzing about a newly discovered Google Patent document named Ranking documents. The patent describes how Google may detect certain “rank modifying” techniques and then adjust the ranking of those documents using those techniques in a manner that will confuse the webmaster into thinking that technique did not work. The purpose […]
SearchCap: The Day In Search, August 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent In the beginning, Google matched the words in a searcher’s query […]
SearchCap: The Day In Search, July 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Marissa Mayers Yahoo Baby Gift & Goodbye Google Balloons, Android Nail Polish & Chrome Hats In this week’s Search In Pictures, here are the latest images culled from […]
SearchCap: The Day In Search, July 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Adds Ad Rotation Option To adCenter Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either […]
Google Testing Sitelinks Tabs By Category
The SEO Consult blog noticed Google testing a new Sitelinks format. This new format shows the same number of sitelinks to the search listings but adds tabs above the sitelinks to enable users to see relevant sitelinks for the site by category. For example, here are the sitelinks for SEOBook: Google added tabs for “top […]
Search In Pics: SEO LEGO, Facebook Cooler & A Happy SEO
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO
It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam […]
SearchCap: The Day In Search, May 8, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can There Really Be 85 Types Of Unnatural Links? I apologize upfront for the title bait. If it worked, good. What’s ironic is I think if every link builder got together […]
SearchCap: The Day In Search, April 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several […]
Google’s Jaw-Dropping Sponsored Post Campaign For Chrome
Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.” “This Post Sponsored By Google” Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This […]
SearchCap: The Day In Search, December 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images Carousel For Tablets & Better Movie Results For Phones Google announced two new improvements to mobile interfaces. The first is a new look for image results on tablets called […]
SearchCap: The Day In Search, November 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wolfram Alpha Offers New Twist On Flight Search: Literal Answers To What Planes Are Overhead You may not love this as much as I do, but that’s okay. Wolfram Alpha has […]
SearchCap: The Day In Search, November 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Third Party Page Managment Comes To Google+ Google+ pages for brands & businesses were announced last week, and Google has been busy rolling out supporting features. Yesterday, Google began displaying select […]
Link Building Tool Review: SEO Book
For many search marketers, SEO Book is a legend. Founded by (another legend) Aaron Wall in 2003, SEO Book now includes Aaron’s wife Giovanna Villanueva, Peter Da Vanzo, and Eric Covino. Membership works out to around $10 a day ($300 a month) and includes over 100 custom training modules, a private forum, exclusive members-only tools, and […]
SearchCap: The Day In Search, October 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cats & Dogs Living Together: Bing Promotes Firefox If you ever wanted proof that Microsoft has learned that for Bing to succeed, it needs to spread its wings beyond Microsoft, look […]
SearchCap: The Day In Search, September 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing “Action Buttons” Lets You Book Flights, Rent Cars & More Bing announced a new feature in the search results named “Action Buttons.” Action buttons give you quick links to perform […]
SearchCap: The Day In Search, June 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Product Extension Ads Now Available For Mobile This morning Google announced two new ad formats or mobile — or rather the extension of two PC ad types to smartphones — […]
SearchCap: The Day In Search, May 31, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Intros Instant Follow Button In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any […]
A Campaign Prep Checklist For Link Builders
This is the fourth and final installment of our Link Building Blueprint series, as a refresher here are the first three posts: Part 1 – A Link Building Blueprint: The Foundation Part 2 – Utility Linking Part 3 – Proven Ways to Use Content to Attract Links Our blueprint has, up to this point, outlined […]
SearchCap: The Day In Search, April 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dutch Agency Orders Google To Remove Data About Citizens’ WiFi Routers Dutch data officials have ordered Google to give the country’s residents a way to remove data that Google has about […]
Google Bans Itself Again By Banning BeatThatQuote.com
Google both acquired and then penalized BeatThatQuote within a single day. Yesterday the financial price comparison site, BeatMyQuote.com was purchased by Google for £37.7 million. And within the same 24-hour period Google decided to slap on a penalty to lower it’s ranking due to violating Google’s webmaster guidelines. As the news came out that Google […]
Number Crunchers: Who Lost In Google’s Panda Algorithm Change?
On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top search results. Content farms were seen by many as the target. Were they hit? Who was hit? Some figures are coming out.
SearchCap: The Day In Search, February 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Online Marketing In Russia For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and […]
SearchCap: The Day In Search, November 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. […]
6 Daily Habits That Make Up My Link Reading List
I’m frequently asked what resources I read to keep up with the latest trends and information on link building. While it’s an easy question, answering it takes a while since I follow a long list of sites. Here’s a list of resources I find invaluable and try to review every day. I’ve grouped them by […]
SearchCap: The Day In Search, October 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]
How The “Focus On First” Helps Hide Google’s Relevancy Problems
In January, I was invited to speak to Google’s search quality team about issues I had with Google’s search results. My topic? For queries where I know a subject really well, I often found Google provided some pretty poor results in the top listings along with the good ones. I wanted more perfection! With the […]
Google: Now Recommending Brands For Searches
First Google rolled out recommendations for “pages similar to” earlier this week, now they also appear to be testing brand recommendations in response to certain queries. As I reported at the Search Engine Roundtable, some users are seeing “brands for” recommendations for searches such as [digital cameras], [cheap laptops], [label printers], [fishing rod] and others. […]
SearchCap: The Day In Search, April 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Some Google ‘Hot Topic’ Searches Return 90% Malicious Links A blog post from cloud security company Zscaler suggests that some Google searches recently returned results with 90% malicious links, and […]