SearchCap: Yahoo Directory Dies, Mobile-Friendly Yandex & Bernie Sanders

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Yahoo Directory Is Finally Absolutely Dead
  Nov 20, 2015 by Barry Schwartz
  The Yahoo Directory now redirects to Aabaco.

• Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond
  Nov 20, 2015 by David Fothergill
  Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.

• SEO For Featured Snippets Leads To Big Gains
  Nov 20, 2015 by Ben Goodsell
  Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.

• What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond
  Nov 20, 2015 by Tom Demers
  Columnist Tom Demers shows how some websites supporting Sanders are gaining organic search visibility — and how these principles can apply to your business.

• Search In Pics: Stan Gets Shades, Google Speed Dating & Gary Illyes Black Hat
  Nov 20, 2015 by Barry Schwartz
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. World’s Largest Android Marshmallow Mosaic: Source: Google+ Google’s Gary Illyes With A Black Hat (& His […]

• Yandex, Russian-Based Search Engine, Adds Mobile-Friendly Label To Search Results
  Nov 20, 2015 by Barry Schwartz
  Yandex is the third search engine to add the mobile-friendly label to their mobile search results and release a testing tool.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
• Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR
• Keep Your Accounts Clutter-Free With This AdWords Script
• 4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
• See Hour-by-Hour Trends In AdWords With Heat Maps
• Marketing Land Quiz – November 20: Do You Know The Latest Social Media & Video Ad News?
• How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born
• Marketing Analysis: Unlocking The Power Of Descriptive Statistics
• What Optimization Leaders Are Doing (And You Should Be Doing, Too)
• Google Analytics Adds Calculated Metrics
• Why Marketers So Often Miss The Mark
• MarTech Today: Google’s “Live Blog,” Act-On’s Verticals & An AdWords Script
• HireGun.co Does The Vetting For Companies In Need Of Digital Marketing & SEO Help
• Top 10 Video Creators In October: BuzzFeed Tasty Ranks No. 1 With 1.1 Billion Video Views

Search News From Around The Web:

Industry

• Matt Cutts Is Trying To Purge The SEO Industry From Twitter, Search Engine Roundtable

Local & Maps

• Explore your transit options and plan your trip with Bing Maps!, Bing Maps Blog

Link Building

• 20 Attributes that Influence a Link’s Value, Whiteboard Friday – Moz
• November Historic Index Update, Majestic Blog

Searching

• New Book & Play Themed Carousels in Google Knowledge Panels, thesempost.com

SEO

• 5 Signs Media Will Dominate Mobile SEO, semrush.com
• Google Does Use User Metrics For App Rankings; Why Not Web Ranking, Search Engine Roundtable
• Google Says There Is No Update Going On, While There Are Signs Of A Small Update, Search Engine Roundtable
• SEO: The Best URLs Contain Keywords, Practical Ecommerce

Search Marketing

• Video: Google Update Unconfirmed, Quality Raters Guidelines & App Only Rankings In Google, Search Engine Roundtable