SearchCap: Yahoo Messaging Firefox Users, Bing Drops Pagination & Machine Learning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

  Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content.

• Bing May Remove Navigation To Additional Search Result Pages

  Bing is so confident in some of their search results that they will remove the pagination to additional search result pages.

• Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine

  After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox.

• Optimization On The Content Battleground: Human + Machine Learning

  When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook’s Talks To Host Publishers’ Content Are Heating Up
• In A Coup For Google, Morgan Stanley’s Ruth Porat To Become New CFO
• Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps
• Connected Experiences: Digital & Content Transformation
• Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
• How To Take Your Marketing Analytics To The Next Dimension — Literally
• Why Most Brands Fail At E-Commerce (And 4 Keys To How To Fix It)
• Twitter’s New Anti-Abuse Tool “Quality Filtering” Rolling Out To Verified iOS Users
• Israel’s Keywee Brings Content Marketing Platform To U.S., Raises $9.1 Million
• Autoplay Is Now The Default For YouTube Videos
• “Layout” App From Instagram Makes It Easier For Brands To Build Photo Collages
• New: Twitter Tests Suggestion Feature “You May Also Like”
• Twitter Sets Autoplay Video Test In Motion

Search News From Around The Web:

Local & Maps

• Yelp Platform Springs Forward: Book 5 New Categories of Business on Yelp, officialblog.yelp.com

Link Building

• 11 Ways for Local Businesses to Get Links, Moz
• 3 ways to Improve your Link Building Workflow with the Site Explorer update, Majestic Blog

Searching

• Zillow Launches Agent Finder To Help You Find The Best Realtor In Your Area, TechCrunch

SEO

• 13 common and frequently asked SEO questions in a SEO job interview., edupristine.com
• 3 Technical SEO Fundamentals You Shouldn’t Neglect, Vertical Measures
• 5 Local SEO Tools for E-commerce Merchants, www.searchenginejournal.com
• 8 Local SEO Tips For Small Business Owners in 2015, Search Engine Guide
• Can Paid Content Promotion Influence Rankings?, koozai.com
• Concern Over A ccTLD Getting Too Much US Traffic From Google, Search Engine Roundtable
• Google Mobile Friendly Test Vs Webmaster Tools Mobile Usability Reports, Search Engine Roundtable
• How to Evaluate Pages Indexed in Google for SEO, ignitevisibility.com
• My Favorite SEO Tool Isn’t An SEO Tool, www.blindfiveyearold.com
• The Truth Behind ‘Doorway Pages’ and Why They Matter for SEO, www.copyblogger.com

SEM / Paid Search

• How To Use Historical QS To Diagnose Your Account, PPC Hero
• How will your store reach omni-channel shoppers this year?, Inside AdWords
• Intellectual property policy and trademark disapprovals for dynamic ad text, Bing Ads
• Keyword productivity to boost your Yandex PPC performance, russiansearchtips.com
• PPC Ad Rotation: Achieve the Highest Performance, SEMrush Blog
• Shopping Campaigns: How Does Bing Really Stack Up To Google?, PPC Hero