• BradleyH

    This comes as no surprise to me. I’ve noticed anecdotally that often people place trust in high ranking pages and assume relevance. The “filthy linking rich” outcome follows naturally as a result.

    Another reason to pull traffic from sources other than search engines.

    Interesting stuff..

  • http://www.led-digest.com Adam Audette

    Something important to point out here:

    “Acknowledgments

    “Google Inc. provided partial funding for this research.”

    “Authors

    “Laura Granka is a User Experience Researcher at Google, Inc. She studies user behaviors in online search and uses eyetracking to build a comprehensive understanding of the search experience.”

    Another nice example of Google leveraging higher education to build a better search engine. (Not to mention leveraging PR to build brand trust.)