SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014

sempo-logoSEMPO and Econsultancy have released the ninth annual State of Search Survey results.

According to the findings, there was a noticeable difference between how agency and company marketers answered SEO budget questions.

While nearly 70 percent of agency respondents predicted client SEO budgets would increase this year, only 47 percent of respondents from within a company said there would be a significant or, at least, some increase to their SEO budget.

Agencies: How much more or less do you expect your clients to spend on the following disciplines in 2014 compared to 2013?

SEMPO agencies budgets 2014

Companies: How is your 2014 spending in these channels expected to change?

SEMPO companies budgets 2014

When it came to SEO objectives, company and agency marketers were on the same page. Both groups agreed the primary objective of SEO was to drive traffic to their or their clients’ websites.

What is the primary objective that you (or your clients) are trying to achieve with search engine optimization?

SEMPO primary SEO objectives

Polling more than 400 marketers from a range of business sectors and agencies, SEMPO said survey participants were made up of members from the SEMPO and Econsultancy communities. The survey covers a number of topics including SEO trends, digital marketing strategies and budgets. SEMPO members can login to download the survery here.

Related Topics: Channel: SEO | SEM Industry | SEM Industry: Stats

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide