• http://twitter.com/Jim1975 Jimmy Olivero

    I definitely agree with getting your Brand in front of as many eyes as possible! If your site ranks well and you combine those top rankings with paid search the leads will come in. One thing to remember if you are not an e-commerce site is to have a strong and knowledgeable sales team to close those warm leads. Good sales people are not a dime a dozen and they need to be ingrained in the company culture! Great post!

  • http://twitter.com/DerrickWheeler Derrick Wheeler

    THANK YOU. Finally. I thought I was the only one that felt this way. I can finally come out of the “don’t use search results for branding” closet. When people search for “Microsoft” I want them to see that we are a “Devices and Services” company, not that we have “computer software, enterprise email blah blah, hardware, buy from us – Microsoft” :) Awe feels so good to be understood.

  • http://twitter.com/Nathan_Safran Nathan Safran

    Ha. Glad to see you, er, make it out of the closet Derrick :-)

  • http://about.me/jemindesai jemin

    I am totally agree with you Nathan. Google is now giving more priority to brand websites in organic result also. Even brand website has unnatural links then also they are on top. All rules are only for small business website… Google now become more partial for branding websites.

  • http://www.ads-marketing.co.uk/ Adam@ADS Marketing

    Great article and it shows how important it is to ensure your website and brand is everywhere possible. Not just organic results, but PPC results and of course social media including Google+.

  • http://www.brickmarketing.com/ Nick Stamoulis

    Having that brand recognition can definitely help with clicks from the SERPs. When someone remembers your name from a previous interaction, whatever it may have been, it gives you a little boost organically because there is that connection.

  • http://www.webgrowth.biz/ Neil Pursey

    It’s probably something we all new but it’s great to see data to back it up :)

  • http://twitter.com/MathewHammond01 Mathew Hammond

    Interesting post, thanks Nathan.

    A point of interest from me: I understand that the stats (for this particular comment) above were from 2007. But it is interesting to see that there are no brands (At least for me, using private browsing) that rank organically for the term “Fuel Efficient Cars”. I expected i’d see the Toyota and Nissan Hybrids on page 1.