• http://www.twitter.com/ogletree ogletree

    Do we really need another “SEO best practices” article and does it need to be on the front page of SEL? How many times has this article been written. Are we running out of things to say. How about we just not publish something or republish and old article when we run out of things to say.

  • Matt McGee

    I think it would be a mistake to assume that all people reading SEL have been reading SEO articles for years. We tend to get recommended as a starting point when new people are entering the industry, and I think we also get recommended regularly to webmasters and business owners/staff outside of the search industry. And so our content should reflect that. Not every article is going to be targeted to every reader.

  • http://www.magikalhotels.com edrad80

    Excellent article. Having read hundreds over the last two months since the launch of our site, this is by far the most informative and clear article out there.

  • http://www.masterblade.net diamondtools

    Good tips in this article. I’ve read most of them before, my question is regarding the internal linking structure. What’s the deal with people using “nofollow” on their about and contact pages? Is that to try to sculpt pagerank internally or reduce the PR value of outbound links? Never really did understand that bit, anyways thanks for the list and if you could shed any light on the internal linking it would be appreciated.

  • http://www.sendeasy.gr/ μετακομισεις

    Thanks for the tips! I would really like to clear up an issue in my mind about anchor text pointing to a website from another. Of course i agree that using more phrases than one will divide the link relevance resulting in giving each term less weight than it would give to only one. Furthermore the prominence that we give in 2 keyphrases of the anchor text surely affects the weight on each. For example, i have anchor text:  moving companies (1 term) and i think of transportation as a good alternative keyword so i decide to turn my anchor into: moving companies - transportation (2 terms). This way i divide the weight in two terms and give more weight to the first one. I slow down the rythm of grow for each keyword but in the end i create brand awareness around two competitive keywords and not just one. Now to the point. I ve read  a lot of articles stating that we should optimize a page only around 1 keyword. But in many cases there are more than one great choices, or in small markets only one keyword is simply not enough. In addition optimizing more than two to three pages of a site sound pretty difficult and time consuming. As a conclusion i believe that our dominant page, that’s to say home page should be optimized for two keywords and then we should have one more page to optimize with a third keyword. My question: While optimizing a page for two keywords, is it better to devide their weight in the same anchor, or to link to the page switching the anchor in every case? thanks and sorry for the long analysis