SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Dig deeper into SEO:
Google Search gets major upgrade with Gemini 4 Hydrogen
This is live today globally in AI Mode within Google Search.
How to build content clusters around bottom-of-funnel pages
Map topics to your offerings, organize pillar and supporting content, and build internal links to strengthen SEO and AI search visibility.
Are we chasing AI visibility at the expense of business results?
Every AI visibility gap looks like a content opportunity. Which ones are worth pursuing? Prioritize customer insights and business goals.
Google Ads launches Invalid Traffic Overview Card
Google Ads now shows advertisers how much money they've saved through fraud detection and automatic credits on a clear dashboard.
Let’s stop hiding. Become transparent about your AI usage.
Build trust with readers and clients by disclosing how you use AI, what you verify, and who takes responsibility for the finished work.
Google Ads introduces clearer audience reach controls with warnings for restricted targeting
Google Ads highlights audience reach controls, allowing advertisers to restrict targeting while warning that could reduce campaign performance.
Google SEO advice on moving to a CDN – content delivery network
The advice comes in the form of a new blog post and new video that discusses some of the mistakes one can make when moving to a CDN.
How to build an SEO content roadmap around revenue
A topic with fewer searches can deliver far more revenue. Here's how to spot those opportunities and give supporting content its proper role.
How software buyers use AI
Nearly 63% of surveyed buyers with vendors in mind added another through AI. See how AI recommendations fit into the software buying process.
ChatGPT Business Hub is now live
This not only includes mentions and impressions but also click data.
Google November 2026 core update rolling out now
This is the third core update of the year and should take about two weeks to roll out.
Google Ads gives Performance Max page feeds a makeover with clearer URL controls
Google Ads refreshes Performance Max page feeds with clearer guidance on landing page selection, Final URL expansion and URL controls.
Google AI Mode for subscribers gains Gemini 4 Carbon
Google's latest AI mode, Gemini 4 Carbon, is now available in Google Search.
Google Ads rolls out new pay-per-lead terms requiring advertiser opt-in
Google Ads introduces new opt-in pay-per-lead terms covering advertiser verification, customer communications and service responsibilities.
The IKEA effect in SEO: You built it, you love it, but Google doesn’t care
When an SEO strategy underperforms, are you fixing the problem or protecting your investment? Here's how to know when to change course.
Yahoo Scout out of beta and Yahoo adds Pivot Search
Yahoo Scout also answered more than 3 billion answers.
When Google stops sending traffic, paid search picks up the slack
Paid search can replace lost organic leads, but paying to stand still comes at a cost. Here's how to recover conversions without overspending.
The drivers of local AI visibility for multi-location brands
Growth in consumer AI usage has made visibility imperative for brands.
Google AI Overviews in France: Big click losses, but not for everyone
Some websites lost up to 69% of Google Search clicks after AI Overviews launched in France, according to an analysis of Search Console data.
Website migrations can hurt SEO even when URLs don’t change
A website rebuild can change how Google crawls, renders, and understands your pages. Here's what to test before launch and monitor afterward.
AI search activity is nearly invisible in Google Ads search terms reports: Study
An analysis of 400+ Google Ads accounts found no clear shift toward longer reported queries, exposing gaps in search terms reporting.
Don’t wait for the SEO report to tell clients something’s wrong
When SEO performance slips, clients need more than explanations. Here's how to communicate what you know, what you don't, and what comes next.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
YouTube description updates linked to 359% rise in AI retrievals
Experiment finds that revised video descriptions outperformed unchanged videos in Google AI Overviews and AI Mode.
When does your ecommerce site need a new category page?
Sometimes the best new shopping destination is a page you already have. Spot gaps worth filling and avoid creating unnecessary URLs.
OpenAI testing business tools to track performance within ChatGPT
Businesses will be able to claim their business within ChatGPT to unlock this data - this seems like a beta feature right now.
Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
How to make your Instagram videos easier to find in search
An analysis of 22,700 beauty posts reveals patterns worth testing to make your Instagram videos more specific and discoverable.
AI reasoning, refusals, and the case for SEO verification
A chatbot's explanation may be a convincing story rather than evidence. Here's what that means for your audits, reporting, and AI visibility.
Google Search clicks to news publishers rose 8x on Election Day
Click-through rates climbed from 2.6% to 6.3% as Google displayed live election results and Top Stories instead of AI Overviews.
16 key affiliate marketing statistics
Interesting affiliate marketing statistics. Includes data on spending, usage and more.
Local grocery chain outranks Wikipedia on Google for ‘apples’
An apple varieties guide is drew widespread attention. However, the page's traffic and business impact remain unclear.
Google sends notifications for site reputation abuse policy manual actions that don’t apply in the European Economic Area
As we reported 2 months ago, Google will no longer enforce manual actions for site reputation abuse for searches done in the EEA region.
Five ways to search a website for keywords (+ Examples)
Boost rankings, gain insights, and generate content ideas with powerful keyword search methods. Improve your SEO. Read now!
SEO can’t fix a broken sales process
Before blaming lead quality or investing in more traffic, trace what happens after a visitor lands on your website and makes an inquiry.
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
Negative prompts have 2x impact on ChatGPT brand sentiment
Study of 900 ChatGPT responses found major sentiment swings in brand comparisons, while questions about trust resisted positive framing.
The SEO services report
A report on the SEO services industry, including lots of new data and stats.
12 essential landing page statistics
Uncover landing page statistics across industries. Get data-driven insights on conversion rates and trends. Explore now!
Six best enterprise SEO tools for optimizing at scale
Compare 6 top enterprise SEO tools and find the best platform for scaling your organization's SEO efforts.