• http://twitter.com/hyderali_ Hyderali Shaikh

    Fantastic Post!!

    I agree with you on this “If one page is written at a graduate level, and the next is written at a 7th-grade level” infact my client site has been victim of this. The content on homepage is well written & it had been indexed by google for competitive term but on other pages it looks like keyword stuffing where none of the pages had been indexed.

    And yes, I was LOL’d while reading this line “That doesn’t mean you should have each page start with “The purpose of this page is…”

    Thanks for the post.

  • Keith Fraley

    I would add two additional items. 1- Make sure a solid sitemap.xml file process is in place and that updates are compiled and uploaded to the search engines. 2- Make sure to add No Follow tagging to links that led to pages not desired to be provided in the SERPS.

  • http://twitter.com/sharithurow sharithurow

    Hi Keith-

    I respectfully disagree with you about XML sitemaps. On some sites, I consider it a necessity. But not for the majority of them. If a website has a solid, consistent information architecture (IA) and corresponding navigation schemes (duplicates managed, of course), then an XML sitemap is not necessary.

    NOFOLLOW? It’s a signal, not a directive, as my colleague Eric Enge would say. Not necessary…just a nice supplemental signal.

    I often find that some SEOs use XML sitemaps and the NOFOLLOW attribute as a band-aid for substandard IAs and navigation. I’ve been saying it for years.