• http://www.freebookings.com Magnus Hultberg

    Great article. Main take away in my opinion is that improving on site SEO (the details you control yourself on your website) isn’t any black art. They are all simple and natural things: put yourself in the shoes of your customer and try to imagine what they need. Make sure those things are prominent on your website, and added to your website following the best practice guidelines (which your web developer should be knowledgable about) and Google will love you for it.

    The conversion part is important. Working with restaurants a lot (I work with Freebookings, which is a free online reservations service for independent restaurants) I often see restaurants doing a decent job on off and on site SEO and social media, but forgetting completely about how to get the web visitor to actually come to the restaurant. Obviously, for restaurants, taking online reservations is a must to get the most out of website and SEO investments. And with mobile usage booming, a system capable of converting visitors to customers on multiple devices (such as OpenTable, Livebookings or Freebookings) is increasingly important.

  • http://www.chatmeter.com C.M.

    This is a great article Myles. It makes me sad when I see a great local business with a less then par site. I think this that most SMBs do not necessarily take their site seriously which could really hurt them in the long run. Another thing for SMBs to remember is that their contact information can be everywhere on the web and they should do their best to make sure it is consistent across the web.

  • http://www.giftsspace.com/blog M.M.

    There is a psychological aspect of simplicity that aids good conversion. A web site designed with easy navigation and with no room for ambiguity is the one that is best converting all the time. All famous e-commerce sites are built on this aspect and people who visit there are easily becomes customers by virtue of this principle of simplicity.

  • http://www.EffectiveMarketingStrategies.com MBrophy

    Its good to see data from a local business survey. The 8 point checklist is helpful, except for one item, the one suggesting businesses show a full price list. When the purpose of a website is for e-commerce, prices are necessary, however, the websites of most local businesses are not made for transactions. Local business owners usually want website visitors to call on the phone, visit the store or request a quote. Just because customers want something doesn’t mean it should given. For example, if asked, most customers want lower prices, or want more giveaways, but it does not mean the business owner should comply. Putting a price list on many local website encourages premature price comparisons, and short circuits their selling process.