• http://www.seo-theory.com/ Michael Martinez

    Great recap. Thanks.

  • Jon


  • Renee Nicole Girard

    Thanks for the insights, wish I could have been there in person. The biggest takeaway from this is the fact that penguin 2.0 impacts only individual pages. This will definitely make it easier to identify whether you’ve been effected.

  • http://profiles.google.com/trappermark Mark Traphagen

    Great job Matt! One thing you left out though. When he responded that the most over-rated thing in SEO is “short-term social,” he added that that was why things like Authorship will become important down the road. I took that to mean that Authorship is authority built up over a proven track record over time, as opposed to most social signals that are pretty ephemeral.